Toys & Games
More stories, less stress: tonies launch Sleepy Friends for better bedtimes
“We’re honoured to help parents establish peaceful and beloved bedtime routines,” said tonies Liz Peters.
Identity Games’s Chief Creative, JM Duparc, discusses how The Traitors went from TV show to family game
What makes The Traitors and Miffy right for Identity Games? JM Duparc on licenses old and new.
Apex Legends heads to the tabletop with Glass Cannon Unplugged
Apex Legends: The Board Game – based on the popular free-to-play video game – lands on Kickstarter on May 17th
BTS gets the LEGO treatment
The build features the seven-piece band on the video set of their smash-hit single, ‘Dynamite’.
Lauren Shipman, Group Brand and Marketing Director at Posh Paws, on why they’re open to anything…
Lauren Shipman, talks Posh Paws, changing landscapes – and what’s on the horizon in plush.
WATCH: Storytelling in Licensing panel discussion
SBC’s Sophie Bloomfield, Moonbug Entertainment’s Dominic Sander, iLLUMiARTi’s Marisa Morgan and Simon’s Cat’s Emily Osborne discuss the power of licensing to tell a brand’s story.
Mattel to bring back Barney in 2024
“We will introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products and experiences,” said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel.
Jazwares launches CoComelon HugMees by Squishmallows
“CoComelon HugMees by Squishmallows brings pre-schoolers an ultrasoft and uniquely lovable way to play and interact with their favourite CoComelon characters,” said Gerhard Runken, Senior Vice President of Brand & Marketing at Jazwares
Schleich readies Wizarding World collection
“The schleich brand is known for authenticity, attention to detail and quality all over the world, and Wizarding World will uphold these properties,” said Schleich CEO Dirk Engehausen.
BBC Studios teams with John Adams for The 1% Club board game
“We are confident that the game will become one of the ‘must-have’ family board games for 2023,” said Simon Pilkington, Group Managing Director at John Adams.