Toys & Games

Hasbro’s Vice President, Location Based Entertainment, Matt Proulx, on developing Bop It Arcade

“We created streamlined rules that we believe will engage new players, while also developing enough strategy in the game to engage experienced players,” said Ryan Miller, co-designer and Brand Manager for Disney Lorcana.

Christian Fiore and Knut Happel discuss adapting the hit video game into a tabletop experience.

Funko Games’s Deirdre Cross discusses the stylised figures and immersive play of Star Wars: Rivals.

“Collaborating with Lucasfilm on Indiana Jones has been a dream, with the whole Funko Games team flexing their creative muscles as we designed a truly original slate of games,” said Deirdre Cross, Head of Funko Games.

Sesame Workshop enters licensing agreement with karaoke product Singing Machine

“The latest collaboration with Lucasfilm for the Star Wars Rivals Game has continued to elevate Funko Games’ collectible offerings through its all-new art style, including awesome hologram variants,” said Deirdre Cross, Head of Funko Games.

Ben Kelly – GM of Dumb Ways at PlaySide Studios ­– discusses bringing the brand into board games with Spin Master.

Sam Susz – Senior Director of Games at Spin Master – on how Dumb Ways to Die highlights Spin’s innovative approach to licensed games.

This year’s Play Creators Conference takes place at London’s Stamford Bridge stadium on Wednesday, June 28th.