Toys & Games

Ben Kelly – GM of Dumb Ways at PlaySide Studios ­– discusses bringing the brand into board games with Spin Master.

Sam Susz – Senior Director of Games at Spin Master – on how Dumb Ways to Die highlights Spin’s innovative approach to licensed games.

This year’s Play Creators Conference takes place at London’s Stamford Bridge stadium on Wednesday, June 28th.

Wow Me Design’s Andy White talks briefs, collaborations and the power of Wow Me’s Brandscape tool.

Why Talia Tester – Head of Licensing at Carte Blanche Group – likes to hear ideas face to face.

“The record number of entries for the B&LLAs 2023 underlines just how much the brand and lifestyle licensing business has grown and matured,” said Ian Hyder, CEO of Max Publishing.

“Build-A-Bear is one of the most respected brands in children’s entertainment and we’re delighted that Miraculous fans will be able to create their own super-powered furry friend,” said ZAG Founder and CEO Jeremy Zag.

“We assembled a best-in-class team of game makers who poured their hearts into an unforgettable experience we can’t wait to share with fans,” said Greg Thomas, President of Visual Concepts.

The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.

Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.