Toys & Games
Hokusai’s The Great Wave gets the LEGO treatment
“We’re thrilled that fans of art and Japanese culture will get the chance to immerse themselves into the relaxing project of recreating the iconic Great Wave,” said Annemette Baaskjær Nielsen, Designer at the LEGO Group.
Visit the Brands Untapped team at London Toy Fair this month
The team will be based at the Mojo Nation stand – B38.
The Brand Radar: From The Repair Shop: The Christmas Doll to The BBC Puzzle Book, a look at the creativity of licensed publishing
Inspired by the Booksellers Association’s Christmas Books catalogue, Start Licensing’s Ian Downes puts licensed publishing in the spotlight.
Our top 10 most read articles of 2022
Our chat with CAA Brand Management’s Ellie Parry about being hands-on with brands was our most read interview of the year.
Mattel partners with PIN-UP for Barbie Dreamhouse: An Architectural Survey art book
“With the explosion of Barbiecore and the post-Covid obsession with home décor, this is the perfect moment to consider the Dreamhouse’s cultural impact and legacy,” said co-editor Whitney Mallett.
Stuff We Loved 2022: What are the industry’s favourite licensed launches of 2022?
We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!
Moonpig launches plush toy collection
The range kicks off with Christmas Tree Moonpig, and future launches include Dino Moonpig, Heart Moonpig and Avo Moonpig.
Marc Sach on his licensing journey with Fuzzballs – and the importance of a fan-first approach
Fuzzballs Director Marc Sach on his tough early conversations in licensing and the advice he’d give new brands.
Tommy Hilfiger debuts Miffy collaboration
The design of the collection has a ‘playful-meets-preppy’ style.
Wordle named most Googled word of 2022
Brands had an impact in Google’s ‘Year in Search’, with ‘how to become a fighter pilot’ being a popular search thanks to Top Gun: Maverick.