Toys & Games

The game comes with an exclusive collectible 4” Squishmallows Cam the Cat plush.

Start Licensing’s Ian Downes looks at how a show-specific approach might be the way forward for brands looking to tackle ‘unofficial’ product at MCM Comic Con.

“Delighting children is the motivation for everything that we do at Acamar Films and it is exhilarating to be opening such an innovative retail experience with British Land,” said Kirsty Southgate, Director of Experiential & Promotions at Acamar Films

“We’re excited to see Joel, Ellie and more of our beloved characters take on new life through stunning artwork and mechanics that immerse players in the world of The Last of Us,” said Neil Druckmann, Co-President of Naughty Dog.

“Board game adaptations have historically been well-performing standouts in the instant ticket category,” said Brad Thompson, Vice President of Sales and Marketing at Pollard Banknote.

“Our capsule collection and exclusive in-game content bridges the digital and physical worlds through a celebration of adventure, exploration and self-expression,’ says Kayleen Walters, Head of Franchise Development at Mojang Studios.

Dominic Sander – Hardlines Product Development Manager at Moonbug Entertainment – discusses creativity, collaboration and CoComelon.

The partnerships expand the property into categories like apparel, games and puzzles.

The collaboration has come about to celebrate World Pasta Day.

Start Licensing’s Ian Downes looks at how the RNLI is finding fresh sources of fundraising through innovative licensing partnerships across apparel, booze and toys.