Toys & Games

SBC’s Sophie Bloomfield, Moonbug Entertainment’s Dominic Sander, iLLUMiARTi’s Marisa Morgan and Simon’s Cat’s Emily Osborne discuss the power of licensing to tell a brand’s story.

“We will introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products and experiences,” said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel.

“CoComelon HugMees by Squishmallows brings pre-schoolers an ultrasoft and uniquely lovable way to play and interact with their favourite CoComelon characters,” said Gerhard Runken, Senior Vice President of Brand & Marketing at Jazwares

“The schleich brand is known for authenticity, attention to detail and quality all over the world, and Wizarding World will uphold these properties,” said Schleich CEO Dirk Engehausen.

“We are confident that the game will become one of the ‘must-have’ family board games for 2023,” said Simon Pilkington, Group Managing Director at John Adams.

Writer Deej Johnson discusses why authors need to extend a brand’s tone… AND deliver its promise

Crowbar Creative’s Brian Saliba and Exalted Funeral’s Matt Kelley discuss getting the tone right on Monty Python’s Cocurricular Mediaeval Reenactment Programme.

PlasticFree houses case studies and editorial from leaders in the worlds of design and science, as well as a guide of trending sustainable materials.

Players can side with the Coalition of Ordered Governments or instead command the Locust Horde.

Is there a recipe for success when it comes to licensed cookbooks? Vanessa Lopez – Co-Publisher & VP for Licensing and Partnerships at Insight Editions – shares her thoughts.