The Brand Radar: Museum Selection and the benefits of a design-led approach to heritage licensing

With Museum Selection turning 20 this year, Start Licensing’s Ian Downes looks at how the retailer is a good example of how to succeed through a laser-like focus on product, design and presentation.

Asmodee Entertainment’s Vanessa Jack on the passion, creativity and energy of the licensing community

Vanessa Jack, Assistant Licensing Manager at Asmodee Entertainment, talks us through her route into licensing – and her first impressions of the industry.

Devolver Digital details toy slate for Fall Guys

“Collaborating with creative, knowledgeable and market-leading partners like Moose Toys, Hasbro and Wow Stuff! means we can bring Fall Guys to life through consumer products that will thrill its community,” said Fée Heyer, head of global licensing at Devolver Digital.

The Lord of the Rings and Doctor Who to enter the world of Magic: The Gathering in 2023

The launches fall under Magic: The Gathering’s Universes Beyond banner, which has previously introduced the likes of Stranger Things, The Walking Dead and Fortnite into the Magic brand.

Embracer Group to acquire Middle-earth Enterprises, home of The Lord of the Rings and The Hobbit brands

“I am truly excited to have The Lord of the Rings and The Hobbit – one of the world’s most epic fantasy franchises – join the Embracer family, opening up more transmedia opportunities including synergies across our global group,” said Lars Wingefors, Founder and Group CEO at Embracer Group.

SpongeBob SquarePants’ Mr Krabs stars in Envestnet campaign

The campaign invites financial advisors to dive into Mr. Krabs’ imagined finances through Envestnet’s next-generation Client Portal.

BlueMatter Games’ Rebecca Bleau and Nicholas Cravotta on designing Asmodee’s Squid Game board game

The team at BlueMatter Games talk us through the fast-paced development process behind bringing the smash-hit Netflix show to the tabletop with Asmodee.

Erika Bertoni – Head of Creative & Marketing at Sanrio – on Hello Kitty’s licensing versatility

As Hello Kitty looks ahead to its 50th anniversary in 2024, Sanrio’s Erika Bertoni discusses the enduring longevity of the brand.

Silver Fox Collectibles’ Darren Martin on bringing the characters of Twilight Imperium to life through high-end statues

Darren Martin, Creative Director at Silver Fox Collectibles, reveals what appealed about working on one of Asmodee’s most expansive – and popular – tabletop brands: Twilight Imperium.

Dream Figures co-founder, Jaime Rodríguez, reveals what inspired Asmodee Entertainment’s Arkham Horror collectibles

Art and passion: why Asmodee’s Arkham Horror figures are a dream come true for Jaime Rodríguez

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