Hasbro launches Wordle: The Party Game

The game sees players take turns writing down a five-letter Secret Word, while the others try to guess it in the fewest attempts to win.

Hot Wheels: Unleashed welcomes Looney Tunes maps and vehicles

The Hot Wheels Looney Tunes Expansion includes new vehicles themed around the franchise’s iconic characters, including Bugs Bunny, Daffy Duck, Wile E. Coyote, Road Runner, and Marvin the Martian.

Asmodee to launch Squid Game, Ozark and Stranger Things board games

“We couldn’t be more excited to partner with Netflix and Walmart for these releases,” said Steve Horvath, Asmodee North America president and head of publishing.

Fanattik’s Anthony Marks on his fan-first approach to creating collectibles for Arkham Horror

Fanattik’s Anthony Marks on why a new collaboration with Asmodee Entertainment made perfect sense for the firm.

Ata-Boy co-owner, Jude Albright, on partnering with Asmodee Entertainment to create CATAN merchandise

Jude Albright, Director of Licensing at Ata-Boy, discusses creating CATAN keychains, magnets and more.

Knackiness, knottyness, and placing bets: Make It Real’s Isaac Wolman discusses licensing

Isaac Wolman on what Make It Real looks for licenses and innovation.

Asmodee Entertainment’s Alexander Thieme on creativity, fandom and having a brand for every licensee

Alexander Thieme ­– Licensing Manager for Publishing & Consumer Products at Asmodee Entertainment – on crafting brand extensions for games like CATAN, Dobble and Arkham Horror.

ABLAZE’s Rich Young on expanding the world of Dobble through a new graphic novel

Rich Young, VP Creative and Managing Editor at ABLAZE, discusses creating a graphic novel that expands on – and feels authentic to – Asmodee’s smash-hit card game.

Brands Untapped teams with Brand Licensing Europe to launch Brand Design Conference

Taking place on Monday, September 19th at ExCeL London – the eve of BLE 2022 – the Brand Design Conference will explore the creativity and design thinking behind brand extensions.

Jordi Burgues, Product Manager at SD Toys, on creating puzzles for Descent!, Twilight Imperium – and more

From Arkham Horror to Keyforge!, Dobble and more: Jordi Burgues discusses great images for puzzles.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.