Toys & Games

“Our capsule collection and exclusive in-game content bridges the digital and physical worlds through a celebration of adventure, exploration and self-expression,’ says Kayleen Walters, Head of Franchise Development at Mojang Studios.

Dominic Sander – Hardlines Product Development Manager at Moonbug Entertainment – discusses creativity, collaboration and CoComelon.

The partnerships expand the property into categories like apparel, games and puzzles.

The collaboration has come about to celebrate World Pasta Day.

Start Licensing’s Ian Downes looks at how the RNLI is finding fresh sources of fundraising through innovative licensing partnerships across apparel, booze and toys.

Brands Untapped’s Billy Langsworthy looks at how the world of licensed board games was out in full force at last week’s Essen Spiel, the world’s biggest board games fair.

Stern Pinball’s Chief Creative Officer, George Gomez, discusses creating pinball machines for some of the world’s biggest brands.

The range includes performance wear from Under Armour, toys from Spin Master and drinks from ZOA Energy.

Based on the popular video game, the card game comes designer Emerson Matsuuchi.

“Leading D&D is the realisation of a childhood dream,” said Rawson.