Toys & Games
Burberry teams with Minecraft for capsule collection and in-game experience
“Our capsule collection and exclusive in-game content bridges the digital and physical worlds through a celebration of adventure, exploration and self-expression,’ says Kayleen Walters, Head of Franchise Development at Mojang Studios.
Dominic Sander on how data drives design at Moonbug Entertainment
Dominic Sander – Hardlines Product Development Manager at Moonbug Entertainment – discusses creativity, collaboration and CoComelon.
Go! Toys and Games, Trevco and USAopoly ready Wimpy Kid launches
The partnerships expand the property into categories like apparel, games and puzzles.
PlayMonster teams with Pastabilities for Yeti in My Spaghetti pasta
The collaboration has come about to celebrate World Pasta Day.
The Brand Radar: RNLI, Finisterre and how licensing supports fundraising
Start Licensing’s Ian Downes looks at how the RNLI is finding fresh sources of fundraising through innovative licensing partnerships across apparel, booze and toys.
Board game fans connect with brands at Essen Spiel 2022
Brands Untapped’s Billy Langsworthy looks at how the world of licensed board games was out in full force at last week’s Essen Spiel, the world’s biggest board games fair.
Stern Pinball’s George Gomez takes us inside the design of the firm’s new James Bond machines
Stern Pinball’s Chief Creative Officer, George Gomez, discusses creating pinball machines for some of the world’s biggest brands.
Warner Bros details expansive consumer products slate for Black Adam
The range includes performance wear from Under Armour, toys from Spin Master and drinks from ZOA Energy.
Persona 5 Royal card game on the way from Pandasaurus Games
Based on the popular video game, the card game comes designer Emerson Matsuuchi.
Dan Rawson joins Wizards of the Coast as SVP of Dungeons & Dragons
“Leading D&D is the realisation of a childhood dream,” said Rawson.