Toys & Games

The figure is housed within a copy of Dr Ian Malcom’s book, God Creates Dinosaurs.

The set was designed by Truman Cheng, a 25-year old Hong Kong-based LEGO fan, through a submission on the LEGO Ideas platform.

The Universes Beyond range has previously introduced the likes of Stranger Things, The Walking Dead and Fortnite into Magic: The Gathering.

“Since I started designing playing cards ten years ago, it has always been on my bucket list to illustrate and produce a series of decks based on these beloved stories,” said Kings Wild Project’s Jackson Robinson.

“It’s been a wonderful and challenging task to bring Optimus Prime to life using LEGO bricks, especially making sure that he can shift modes without disassembly,” said Senior Designer at LEGO, Joseph Patrick Kyde.

Scott Ham, Anna Kyriacou and Ty Cochrane discuss the origins of The Zeros creative agency – and the advice they’d give young designers looking to start a new business.

Product developer at Buffalo Games, John Bell, discusses how Tetris became a multiplayer, tabletop title.

Having worked with brands like LEGO, The Ritz and England Athletics, James Marsh – MD at B3 Creative – discusses how the consultancy helps firms looking to engage with children and young people effectively.

The founders of Bluematter Games reveal how – and where – they generate licensed games ideas.

Dr Lisa Williams – CEO and Founder at The World of EPI – discusses her route into the toy industry, her approach to design and why authenticity matters.