Mattel brings He-Man and the Masters of the Universe into Roblox

“We’re delighted to be on Roblox to provide a new opportunity for fans to connect with our all-new Netflix series via this interactive experience,” said PJ Lewis, VP Global Head of Action Figures at Mattel.

J.J. Abrams’ Bad Robot to produce live action Hot Wheels film

Hot Wheels joins a Mattel Films slate that also includes movies based on Barbie, Masters of the Universe, UNO and View Master.

Reemsborko to represent Octas’ portfolio, including Gloomy Bear, All Purpose Bunny and Mimi & Neko

“We are delighted to have Reemsborko as the agent for all our cherished properties and look forward to the hussle they will bring,” said Octas founder Vince Shortino.

Toikido to launch toys for NFT brand Cool Cats

“NFTs are a passion of mine, and Cool Cats has been a favourite right out of the gate,” said Toikido founder and CEO Darran Garnham

Super7’s Armando Roque on authenticity, nostalgia and designing toys for retro brands

Armando Roque – Senior Product Design Manager at Super7 – on crafting products that fans crave.

Numskull Designs gives Minions the Tubbz treatment

Stuart comes with his guitar, while Bob is armed with his teddy bear, Tim.

The Brand Radar: Network Rail, Thomas & Friends and how brands bolster safety campaigns

Start Licensing’s Ian Downes looks at how brands like Thomas & Friends, Space Invaders and Shaun the Sheep have successfully been used to support safety campaigns.

LEGO debuts Muppets Minifigures collection

The Muppets is the most recent brand to gets its own LEGO Minifigure collection, following launches for the likes of Marvel, Looney Tunes and Harry Potter.

Exploding Kittens animated series to land on Netflix in 2023

“We couldn’t think of a better game to build a universe around than Exploding Kittens, one of the most inventive, iconic and original games of this century!” said Mike Moon, Head of Adult Animation at Netflix.

The Fantastic Factory’s David Snow on designing LADbible’s first party game

The Fantastic Factory’s David Snow tells us why there’s more to come from LADbible in the games space.

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