Toys & Games
Fraktal’s Ben Cox and Vojtech Dvorak on crafting effective designs for brands like Pac-Man, Hot Wheels and D&D
Ben Cox and Vojtech Dvorak from the creative studio Fraktal discuss inspiration, the metaverse and design heroes.
Disney Lorcana to be “game-changer for the trading card game market”, says Ravensburger
“The breadth and scope of Disney characters represented in this game will be unprecedented, and it will contain more original Disney artwork than any other single product ever created,” said John Balen, Vice President of Product Design at Disney.
Super7 debuts Parks and Recreation action figures
The first wave of figures includes fan favourites Leslie Knope, Ron Swanson, Ben Wyatt and Donna Meagle.
The Brand Radar: Museum Selection and the benefits of a design-led approach to heritage licensing
With Museum Selection turning 20 this year, Start Licensing’s Ian Downes looks at how the retailer is a good example of how to succeed through a laser-like focus on product, design and presentation.
Asmodee Entertainment’s Vanessa Jack on the passion, creativity and energy of the licensing community
Vanessa Jack, Assistant Licensing Manager at Asmodee Entertainment, talks us through her route into licensing – and her first impressions of the industry.
Devolver Digital details toy slate for Fall Guys
“Collaborating with creative, knowledgeable and market-leading partners like Moose Toys, Hasbro and Wow Stuff! means we can bring Fall Guys to life through consumer products that will thrill its community,” said Fée Heyer, head of global licensing at Devolver Digital.
The Lord of the Rings and Doctor Who to enter the world of Magic: The Gathering in 2023
The launches fall under Magic: The Gathering’s Universes Beyond banner, which has previously introduced the likes of Stranger Things, The Walking Dead and Fortnite into the Magic brand.
Embracer Group to acquire Middle-earth Enterprises, home of The Lord of the Rings and The Hobbit brands
“I am truly excited to have The Lord of the Rings and The Hobbit – one of the world’s most epic fantasy franchises – join the Embracer family, opening up more transmedia opportunities including synergies across our global group,” said Lars Wingefors, Founder and Group CEO at Embracer Group.
SpongeBob SquarePants’ Mr Krabs stars in Envestnet campaign
The campaign invites financial advisors to dive into Mr. Krabs’ imagined finances through Envestnet’s next-generation Client Portal.
BlueMatter Games’ Rebecca Bleau and Nicholas Cravotta on designing Asmodee’s Squid Game board game
The team at BlueMatter Games talk us through the fast-paced development process behind bringing the smash-hit Netflix show to the tabletop with Asmodee.