Toys & Games

“Sophie is a very special brand, and we know it’s in good hands with Dan Dee and Animal Adventure,” said Patti Becker, CEO of Anjar & Becker Associates, the licensing agent for Sophie la girafe.

Dario Spallone, CEO and Founder of D1 Milano, discusses his design-led approach to smart brand collaborations.

“Fans can snuggle up with the sandwich they love the most thanks to our KFC Chicken Sandwich Snuggler,” said Nick Chavez, chief marketing officer at KFC U.S.

Start Licensing’s Ian Downes talks with Robyn Cowling – Head of Strategic Partnerships at Asgard Media – about how best to bring new companies into licensing.

We asked The Brand Director’s Tim Collins and Sutikki’s Jo Redfern for their thoughts on other podcasts with strong brand potential…

“DC is one of the most iconic brands in the world, and we’re excited to continue our partnership with Spin Master to bring the characters and stories to life through inspired toy collections,” said Warner Bros Consumer Products’ Sam Bushy.

Licensed toys took home half of the awards at this year’s TOTYs, with winners including LEGO Marvel Minifigures, Playmobil’s VW Camper Van and Just Play’s Ada Twist doll.

Funko Games also revealed details of a new Parks and Recreation party game.

Inspired by a trip to Spring Fair, Start Licensing’s Ian Downes looks at how the legacy of music icons like The Beatles, the Rolling Stones and Amy Winehouse are being preserved through smart brand extensions.

Funko Games is also bolstering its Something Wild range, with Something Wild: Spider-Man and Something Wild: Boba Fett.