Toys & Games
WildBrain CPLG looks to bring Magic Mixies into apparel, publishing and homewares
“The brand has significant potential beyond the core toy range,” said Jasen Wright, VP North America at WildBrain CPLG.
Spice Girls get the LEGO treatment
“There are few bands that defined pop culture in the same way the Spice Girls did back in the 1990s, and it’s been such fun bringing the band to life in our BrickHeadz style,” said LEGO designer Daniel Squirrell.
Nat Marco – founder of Small Fries Games – reveals how Pringles Pop Quiz got to market… And why she’s old school!
The founder of Small Fries Games, Nat Marco, talks about developing ideas – and taking a bold step toward licensing…
Huge! Play’s Adrian Roche discusses the extraordinary tech in the GameBud Talking Tom
Why Game Bud Talking Tom is the tip of the licensing iceberg for Huge! Play’s Adrian Roche.
The Brand Radar: Royal Mail, Aardman and fresh thinking around licensing
Start Licensing’s Ian Downes looks at how Aardman’s recent partnerships with the likes of Royal Mail, P&O and Wild in Art showcase innovation around brand extensions.
As Judge Dredd turns 45, we discuss the IP with 2000 AD’s Matt Smith, and The Cartoon Museum’s Joe Sullivan
2000 AD editor Matt Smith and Cartoon Museum director Joe Sullivan on why the character Judge Dredd still endures…
Hasbro to launch Indiana Jones toys in 2023
Toy giant has also renewed its Star Wars partnership with Lucasfilm.
Mattel to usher in “innovative new era” for Disney Princess and Frozen
“We are incredibly proud to welcome back the Disney Princess and Frozen lines to Mattel,” said Richard Dickson, President and Chief Operating Officer at Mattel.
Jean Théberge on why licensed lines are at the heart of WREBBIT’s iconic 3D puzzles
President of WREBBIT PUZZLES INC., Jean Théberge, reveals what he looks for in branded products.
Warhammer stickers and trading cards on the way from Panini
“We are privileged to be given the opportunity to work on such a popular IP with a dedicated fanbase,” said Jess Tadmor of Panini UK.