Toys & Games

More Than Meets the Eye: LEGO designer Samuel Johnson on designing a converting Bumblebee set…

Agora Models CEO and Owner James Franks on what makes brands ripe for the luxury model treatment.

“The airing on Netflix is a huge step forward for this young and incredibly exciting IP,” said Philippe Roucoule, SVP for EMEA Consumer Products at Warner Bros. Discovery Global Consumer Products.

“Bluey is a cherished character that embodies joy, imagination, and family fun — values that resonate deeply with Build-A-Bear,” said Sharon Price John, President and CEO of Build-A-Bear Workshop.

“By hatching our characters into physical trading cards, we’re pushing the boundaries of what fans can expect from the Bad Egg universe,” said Darran Garnham, Chief Egg and CEO of Toikido.

“The Dog Man series is one of the most successful children’s book series ever and that success has translated into games and puzzles,” said Bob Moog, President of University Games.

“This collaboration will go down in pop culture history,” said Bratz Vice President of Creative, Chelsea Green.

“We’re just getting started in unlocking Wednesday’s full merchandising potential,” said Jamie Kampel, Head of Amazon MGM Studios Consumer Products and Interactive Licensing.

The crossover event will also span categories like apparel, toys and collectibles.

The Brands Untapped Creative Guide profiles 14 different studios and is also available to pick up at BLE from the Brands Untapped booth – E175.