Toys & Games
SoapBox Labs’ Jamie Beaumont on how voice tech can help brand owners create magical conversational experiences for kids
We spoke with Jamie Beaumont, COO at Soapbox Labs, to talk conversational TV, voice tech-infused toys and how voice can shape the future of education.
Brava Fabrics launches Where’s Wally? collection
The range includes a shirt featuring a real Where’s Wally? puzzle.
Dinosuit – the build-your-own wearable dinosaur kit – eyes brand collaborations
“I will certainly be interested to explore exciting licencing collaborations that work well,” said Dinosuit inventor Ross Padgett.
“Magic Mixies will be the next mega franchise to launch from a hit toy,” says Moose Toys
Magic Mixies has eclipsed Shopkins to become the highest grossing SKU per week in Moose Toys’ history.
Talking Brands: Vincent van Gogh toys, Nelson Mandela apparel, Einstein energy ads… Which other historical figures have licensing potential?
Skew’s Oliver Dyer, Licensing Link’s Chris Taday and The Ashmolean Museum’s Declan McCarthy tell us which iconic figures deserve brand extensions of their own.
Mattel Consumer Products’ Helen Genia on her design-led “product is king” approach to brand licensing
Helen Genia, Head of UK Licensing and Hardlines EMEA at Mattel Consumer Products, tells us why Mattel’s portfolio of IP continues to capture the imagination of designers.
“A collector’s first album always has special memories”: Greg Lansdowne on his new book, Panini Football Stickers: The Official Celebration
We caught up with Greg to find out more about the secret to Panini’s success – and how the design of the stickers has ensured they remain as popular as ever.
Play-Doh gets its own TV show competition in Play-Doh Squished
The show, set in a Play-Doh winter wonderland, will see three teams battle it out in a series of ‘physical and creative challenges’ to win a cash prize.
James O’Brien’s Mystery Hour gets a board game with Big Sky Games
Each week, the Mystery Hour sees James O’Brien enlist the help of LBC listeners to solve questions they’ve always wondered the answer to.
From Netflix to MasterChef, all kinds of brands are getting the board game treatment… So what’s the key to designing great licensed games?
Spin Master’s Dougal Grimes, Peggy Brown Creative Consulting’s Peggy Brown, Open 2 Design’s Matt Burtonwood and Galactic Sneeze’s Sara Farber discuss creating great games based on brands.