Toys & Games

Partnerships include Kellytoy for plush, Spin Master for games and YWow for novelty sized puzzles.

PowerStation Studio US’ Sharon Weisman, The Toy Guy’s Chris Byrne and Alsop Design’s Joe Alsop give us their verdict on the brands ripe for a pre-school collab.

The range includes boots with heels resembling Hello Kitty herself.

We caught up with Victoria to find out more about the origins of The Brand Informer, and how it’s helping change the relationship between retailers and brands.

SPECTRE has been a collaboration between Kaedama – a team of award-winning French game designers consisting of Antoine Bauza, Corentin Lebrat, Ludovic Maublanc, Théo Rivière – and the Modiphius design team.

“We have wanted to bring our take on both Blippi and CoComelon to the UK for a while now and I am thrilled to say that we have achieved that goal this year,” said Star Editions’ Will Marston.

What’s in store for Tetris this year? Lisle Licensing’s Francesca Lisle tells all!

We caught up with Omari to find out more about his approach to game design – and delve into how he translated a smash hit song into an engaging tabletop experience.

Rob David – Executive Producer of Masters of the Universe: Revelation and Vice President, Content Creative at Mattel Television – takes us inside the development of the new show.

“It really does feel like a beautifully made, incredibly posable, hefty version of this character,” said Abrams.