Toys & Games
Champion Brewing Company’s Hunter Smith on bringing board game icon Catan into beer
Fresh from debuting the first beer in the Catan series, we caught up with Champion founder Hunter Smith to find out more how he approached bringing a board game brand into beer.
As Peanuts turns 71, Executive Vice President of Brand Tim Erickson discusses how he plans to keep the brand fresh
Tim Erickson on why Peanuts is still going strong… And what he looks for in potential partners.
Goodwood Revival’s Henry Bass on providing a platform for brands to tell their stories
Goodwood Revival General Manager Henry Bass talks us through the brand values of the show – and what sort of licences Revival can help bring to life for fans.
Rebellion’s Ben Smith on the wider brand potential of its new kids’ comic strip, Monster Fun
Ben Smith – Rebellion’s Head of Film, Television and Publishing – tells us about the firm’s brand plans for Monster Fun, and why now is the perfect time to re-launch the comic.
Free League Publishing readies slate of Blade Runner tabletop RPGs
“It is important for us to fully capture the Blade Runner experience and themes from all perspectives – even the city,” said Tomas Härenstam, Free League co-founder.
London Toy Company founder, Joel Berkowitz, talks plush toys and lush licensing
Joel Berkowitz reveals how he started London Toy Company in a flash of inspiration.
Mattel teams with Japanese streetwear brand BAPE on limited-edition UNO deck
BAPE has also launched two limited edition UNO t-shirts as part of the collaboration.
All Happy Meal toys to be made from more sustainable materials by 2025, pledges McDonald’s
“We’re working closely with suppliers, families, play experts and engineers to introduce more sustainable, innovative designs and help drive demand for recycled materials,” said McDonald’s Chief Sustainability Officer Jenny McColloch.
Galactic Sneeze’s Sara Farber and Bryan Wilson on creating a Curb Your Enthusiasm party game
We caught up with Sara to find out more about the development of the game, and why Spin Master was the perfect partner for the project.
Mark Paul of Global Licensing NZ Ltd. talks trust, creativity and 25 years in licensing
Global Licensing NZ’s founder, Mark Paul, on a quarter of a century in licensing