Toys & Games

“We didn’t have an element that did Tan’s gorgeous hair justice, so we had to make an entirely new wig element – in shimmering silver of course!” said Matthew Ashton, Vice President of Design at the LEGO Group.

Over the next 12 months, Champion will produce six different Catan beers, each reflecting a different terrain within the game.

Kirsty Guthrie and Maggy Harris discuss how they entered the brand space, how they began collaborating – and why they work well together.

Nick Barrington talks us through how the firm approaches licensing – and what the future looks like for The World of Dinosaur Roar.

Claire Broad from Moonbug Entertainment on great content and staying creative

Native Shoes’ Gabe Lams talks us through the creative process behind the Crayola collection – and delves into how sustainability anchors the firm’s approach to footwear.

The team at kids’ speech recognition specialists SoapBox Labs look at how designers can embrace speech technology to create brand new licensed play experiences.

“Bringing these two brands together marks an iconic musical moment for a passionate group of guitar and LEGO brick lovers,” said Fender’s Richard Bussey.

Start Licensing’s Ian Downes looks at how the Horrible Histories brand has expanded into live experiences, with the most recent being a Terrible Thames river tour.

Scott Shillet on Endemol Shine North America’s most challenging IP