Toys & Games
Florian Muller discusses working for LEGO Group… And the design of the adidas Superstar sneaker
From sports cars that really work to sporty sneakers that don’t… Designer Florian Muller on building things in LEGO
The Bamboozle Brothers, Sen-Foong Lim and Jay Cormier, discuss games, clues and Scooby-Doo
Sen-Foong Lim and Jay Cormier – creators of Junk Art, Akrotiri and more – on Scooby-Doo: Escape from the Haunted Mansion.
Warner Bros.’ Nomi Vela on keeping storytelling at the heart of Space Jam: A New Legacy’s toy lines
With a wave of toys and games hitting shelves for “Space Jam: A New Legacy,” we caught up with Nomi to find out more about why it was key to keep storytelling at the heart of the range.
The Last Gameboard’s Shail Mehta and Lee Allentuck on creating innovative tabletop experiences for brands
Gameboard CEO and Co-Founder Shail Mehta and the firm’s Head of Content, Lee Allentuck, tell us how designers and publishers alike can engage with the innovative new platform.
Seinfeld gets the LEGO treatment
“The combination of the quirky characters and the nostalgia of the show is the perfect fit for LEGO and when we saw the concept we just knew we had to make it,” said Federico Begher, VP of Global Marketing at The LEGO Group.
PowerStation Studios’ Dave Collins on passion, creativity and designing for a “wow” every time
We caught up with Dave Collins, Co-Founder of PowerStation Studios, to get his thoughts on design, creativity and helping brands soar.
Patti Becker discusses licensing classic toys and games as TV shows, pet products – and more
Anjar Co. & Becker Associates Patti Becker on licensing classic Wham-O toys to Jazwares and Winning Moves.
Talking Brands: Which brands could licensing help revive?
Smart Design Studio’s Nic Davies, Heayes Design’s Richard Heayes, Pinfinity’s Caleb Paullus and The Toy Association’s Marian Bossard give us their picks for brands that could enjoy a second life through licensing.
The Brand Radar: Hornby, The Beatles and the flourishing world of band brands
Start Licensing’s Ian Downes looks at band brands, deliving into why the likes of The Beatles, David Bowie and Queen are soaring in sectors spanning toys to socks.
Merlin Crossingham, Creative Director of Wallace & Gromit, on brands they can work with – and lines they can’t cross
Wallace & Gromit’s Creative Director, Merlin Crossingham, on how he keeps the pair in and out if trouble.