Toys & Games

The show, set in a Play-Doh winter wonderland, will see three teams battle it out in a series of ‘physical and creative challenges’ to win a cash prize.

Each week, the Mystery Hour sees James O’Brien enlist the help of LBC listeners to solve questions they’ve always wondered the answer to.

Spin Master’s Dougal Grimes, Peggy Brown Creative Consulting’s Peggy Brown, Open 2 Design’s Matt Burtonwood and Galactic Sneeze’s Sara Farber discuss creating great games based on brands.

Previous dolls in the Skullector range have taken inspiration from The Shining, It and Beetlejuice.

Jo Edwards, Global Head of Licensing at the TSBA Group, sheds light on the creative strategy behind TfL’s brand extensions – and why it’s a great IP to design for.

The range has been developed in coordination with the 2019-20 Kia NBA Most Valuable Player and UNO fan, Giannis Antetokounmpo.

With activity spanning new product launches, activity trails and even a commemorative medallion, Natalie Frow, European Senior Brand Manager at TOMY, talks us through a very special year for Britains – and looks ahead to what’s next for the brand.

“As we approach the holiday season, we saw an opportunity to come together to create something truly special for our guests during a time of year when differentiation and value are paramount,” said Jill Sando, Target’s executive vice president and chief merchandising officer.

Start Licensing’s Ian Downes talks to Tomato Source’s Emma Beeson about the design process behind a limited-edition medallion celebrating 100 years of Britains Farm Toys.

Will Stewart, founder of The Point.1888, on growing the company – and launching a marketing agency.