Hasbro teams with Reebok for Nerf sneaker collection

The range includes Nerf-inspired iterations of Reebok’s Pump Omni Zone II, Kamikaze II and Kamikaze II Low.

Right Angle Entertainment’s Justin Sudds on bending rules, subverting expectations and bringing Clue into live events

Ahead of the show launching in LA, we caught up with Right Angle Entertainment Co-Founder Justin Sudds to find out more about the development of Clue: An Outdoor Walking Experience.

Designer Scott Rogers and Ravensburger’s Cassidy Werner on bringing Alien to the tabletop with Fate of the Nostromo

Scott and Cassidy shed light on bringing the fear and tension of the iconic film to a board game experience.

JCB’s General Manager of Worldwide Licensing, Sam Johnson, on keeping the brand fresh after 20 years

Sam Johnson, General Manager of Worldwide Licensing at JCB, on the advice he’d give his younger self…

HYPE teams with Hasbro for Nerf apparel collection and limited-edition blasters

The 40-piece collection boasts Nerf’s core colour palette of orange and blue – with pops of purple, neon green and yellow.

Hasbro and Right Angle Entertainment prepare for opening of Clue: An Outdoor Walking Experience

Guests will walk around the famed rooms of the game, interrogate suspects like Professor Plum and Miss Scarlet, and aim to be the first in their group to solve the mystery.

Jazwares to enter the pet toy space with range inspired by Wham-O brands like Slip ‘N Slide and Frisbee

“As we continue to grow Jazwares offerings beyond our core toy and collectibles business, we look forward to bringing our innovative, quality approach to consumer products into the pet category,” said Michael Rinzler, Executive VP/Partner, Jazwares.

The Opinionated Designer: Are motor brands racing into the forefront of fashion?

Designer and Creative Consultant Emma Horton looks at how car brands are embracing collaborations in the fashion space – and vice versa!

Motul’s Romain Grabowski on authenticity, passion and the brand’s vast potential in the lifestyle space

To find out more about Motul’s brand values, and why now is the right time to embrace licensing, we caught up with Romain Grabowski, Head of Brand at Motul.

Gary Pope, Co-founder of Kids Industries, talks grit, glamour, values, LEGO and more

With clients including Kellogg’s, Disney, WWF and Tesco, Gary Pope discusses the licences and values he holds.

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