Toys & Games

“We’re working closely with suppliers, families, play experts and engineers to introduce more sustainable, innovative designs and help drive demand for recycled materials,” said McDonald’s Chief Sustainability Officer Jenny McColloch.

We caught up with Sara to find out more about the development of the game, and why Spin Master was the perfect partner for the project.

Global Licensing NZ’s founder, Mark Paul, on a quarter of a century in licensing

“We didn’t have an element that did Tan’s gorgeous hair justice, so we had to make an entirely new wig element – in shimmering silver of course!” said Matthew Ashton, Vice President of Design at the LEGO Group.

Over the next 12 months, Champion will produce six different Catan beers, each reflecting a different terrain within the game.

Kirsty Guthrie and Maggy Harris discuss how they entered the brand space, how they began collaborating – and why they work well together.

Nick Barrington talks us through how the firm approaches licensing – and what the future looks like for The World of Dinosaur Roar.

Claire Broad from Moonbug Entertainment on great content and staying creative

Native Shoes’ Gabe Lams talks us through the creative process behind the Crayola collection – and delves into how sustainability anchors the firm’s approach to footwear.

The team at kids’ speech recognition specialists SoapBox Labs look at how designers can embrace speech technology to create brand new licensed play experiences.