Toys & Games

The founders of Hootenanny Games discuss the licensing of a Sour Patch Kids version of SIXEM.

“We are absolutely delighted to strengthen our partnership with MGA Entertainment through the Yummiland franchise,” said Robyn Cowling, Head of Licensing at Aykroyds.

“This truly diversifies and elevates our offering for the brand to a new level that will connect with consumers of all ages,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.

“We look forward to collaborating with more incredible partners across Europe to share this unique format and connect with fans in new and meaningful ways,” said Ruth Henriquez, Head of Licensing, Publishing and LBE at Mattel.

“The Summit provided a great way for us to share ideas in a collaborative environment,” said Alex Parker, Organised Play Coordinator at Ravensburger.

“This collaboration with Mattel will be about more than just a collection – it’s a celebration of the adventurous and creative spirit that both brands embody,” said Christina Mirabelli, Director of Marketing at PUMA Sportstyle.

“Fans will be able to recreate and reimagine the world of Formula 1, brick by brick,” said Emily Prazer, Chief Commercial Officer of Formula 1.

“You’ve got to understand the psychological motivation”: Xbox Gaming’s John Friend discussing his approach to crafting brand extensions.

“We look forward to building new opportunities that reflect his dynamic presence in education and entertainment,” said Francesca Lisle, Managing Director at Lisle Licensing.

“We were captivated by Pop Paper City’s unique concept – a ‘craft adventure’ series that not only entertains but also promotes play and sustainability,” said Will Stewart, CEO and Founder at The Point.1888.