Moose Toys kicks off Tile Town range with Bluey and Jurassic World sets

“We’re adding the Moose wow to the building playset category” said John Coyne, Chief Brand Officer at Moose Toys.

LEGO and Nike strike multi-year partnership to “reimagine how creative play and sport can unite”

“We’re excited to invite all kids into a new vision of sport and creative play,” said Cal Dowers, VP, Global Kids at Nike, Inc.

Spin Master debuts first wave of Ms. Rachel toys

“I can’t wait to see children and their parents and other caregivers enjoying the learning and bonding these toys will inspire,” said Rachel Griffin-Accurso.

LEGO debuts first Mario Kart sets

“We can’t wait for builders of all ages to put their pedal to the metal and bring Mario Kart races to brick-built reality at home with friends and family,” said Simon Kent, Design Director at the LEGO Group.

Crazy Aaron’s’ Cassie Slane on why Strawberry Shortcake had everything they look for in a brand collaboration

Cassie Slane, Licensing & Content Development Manager at Crazy Aaron’s discusses development of the company’s latest licensed putty.

Crazy Aaron’s readies Strawberry Shortcake SCENTsory Thinking Putty

“Strawberry Shortcake’s colours and enticing fragrances pair perfectly with Thinking Putty’s textural delights to create enhanced play experiences for children and adults,” said Aaron Muderick, Founder of Crazy Aaron’s.

Mattel, AirConsole and BMW Group bring UNO into in-car gaming

“UNO is perfect for in-car gaming because it’s highly engaging and brings people together,” said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel.

The Natural History Museum’s Georgie Britton reveals what makes tonies a perfect partner

Talking Tonies with Georgie Britton – Creative Development Manager at the NHM.

LEGO details Wicked sets

“We chose some heartwarming moments from the film, so fans can bring a part of the story home and defy gravity using LEGO bricks,” said Raquel Ojeda Gregorio, LEGO Wicked Design Lead at the LEGO Group.

LEGO’s Jaume Fabregat on why the time is right for LEGO to return to board games

“Our goal was to make a board game where players enjoy the endless possibilities the LEGO system”: Jaume Fabregat, Board Games Lead at LEGO Publishing, talks Monkey Palace.

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