LEGO debuts Fender Stratocaster set

“Bringing these two brands together marks an iconic musical moment for a passionate group of guitar and LEGO brick lovers,” said Fender’s Richard Bussey.

The Brand Radar: Birmingham Stage Company, Horrible Histories and the importance of knowing your brand history

Start Licensing’s Ian Downes looks at how the Horrible Histories brand has expanded into live experiences, with the most recent being a Terrible Thames river tour.

Meet Endemol Shine North America’s Vice President of Licensing Scott Shillet

Scott Shillet on Endemol Shine North America’s most challenging IP

Wizards of the Coast details Magic: The Gathering collaborations with Fortnite, Street Fighter and The Lord of the Rings

“Magic is the core of our business and the brand has never been bigger,” said Chris Cocks, President of Wizards of the Coast.

The team at PhoneSoap on brand collaborations that educate, problem-solve and promote healthy habits

We caught up with the team to find out more about the firm’s brand ambitions – and the product’s evolution from a “nice to have” to a “need to have”.

Designer Ryan Miller takes us inside the development of The Princess Bride Adventure Book Game

We caught up with Ryan to find out more about the origins of his Princess Bride game – and find out how improv comedy shapes how he tackles design.

Wrist World – a tech start-up run by teenagers – talk us through their innovative collaboration with virtual pop star Hatsune Miku

We caught up with the young team at Wrist World about the origins of their Miku band – and what brands they’re looking to collaborate with moving forward.

London Toy Company founder, Joel Berkowitz, talks plush toys and lush licensing

Joel Berkowitz reveals how he started London Toy Company in a flash of inspiration.

Mondo launches Godzilla Museum range with Godzilla: The Animated Series statue

The range of small-scale collectible statues will celebrate all iterations of Godzilla throughout its history, from its most iconic looks to new artist interpretations.

Chinti & Parker’s Anna Singh on celebrating colours and creativity with Crayola

Anna Singh, Co-Founder at Chinti & Parker, talks about designing the range – and why Crayola proved a perfect fit for the knitwear firm.

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