Toys & Games

Heayes Design’s Richard Heayes looks at how to successfully bring brands to life in the toy and games space.

The collection includes a Reebok Kamikaze II boasting colour-blocking inspired by Candy Land’s winding Rainbow Path.

The game’s artwork is inspired by Vivetta’s style and love for animals.

We caught up Mike Bonanno and Hector Arce, Creative Directors of Mondo’s Toy and Collectibles division, to find out more about how the company approaches design – and what fuels their creativity.

Sweet Connexions founder Carl Richardson on how confectionery clients can enter new markets

Anthony Marks on what makes Back to the Future, Willy Wonka and Harry Potter bankable brands for Fanattik

We caught up with Theresa to learn more about her history with brands, and what’s key to designing great product for Sesame Street.

This month, industry figures are looking at the iconic BBC brand, Top of the Pops – and whether it has the potential to rise up the licensing charts.

Brand Britain’s Steven Sterlacchini talks creativity, branding and packaging.

We caught up with Roydon to find out more about the origins of the Orgamites, and why licensing makes sense as the next step for the brand.