Toys & Games

The deal marks Motul’s first expansion into licensed products.

Start Licensing’s Ian Downes looks at how toy brands have embraced licensing, highlighting a partnership between Hasbro and Gramercy that fired Nerf into the dog toy space.

Pinfinity’s Caleb Paullus on how pins come alive with music, animation and more!

The film sees Cage trapped inside a theme park fighting off possessed animatronic mascots, and Radar is looking for partners in categories spanning apparel, publishing and toys.

Start Licensing’s Ian Downes looks at the world of celebrity licensing, shining a spotlight on Nadiya Hussain’s partnership with toy firm Wilton Bradley.

From Peter Rabbit to David Bowie: Phillippa Green on The Royal Mint’s iconic designs

“It’s wonderful to see Little House on the Prairie still inspiring licensees,” said Carole Postal, President of Spotlight Licensing and Brand Management.

“We’re thrilled to have the opportunity to create a licensing program to extend Wham-O and their iconic brands, which have a special place in people’s hearts throughout the world,” said Patti Becker, CEO of Becker Associates.

We caught up with David to find out more about his approach to toy design – and what a brand needs to be successful in the action figure space.

KidsKnowBest CEO and Co-Founder Joel Silverman looks how brands are balancing having an online retail presence with physical experiences, and what it means for the future of the shopping experience.