Toys & Games

Designer and Creative Consultant Emma Horton looks at how car brands are embracing collaborations in the fashion space – and vice versa!

To find out more about Motul’s brand values, and why now is the right time to embrace licensing, we caught up with Romain Grabowski, Head of Brand at Motul.

With clients including Kellogg’s, Disney, WWF and Tesco, Gary Pope discusses the licences and values he holds.

This month, industry figures are looking at the UK’s most watched drama series of the 21st Century, Line of Duty – and its potential for brand extensions.

The film tells the story of Sir Gawain, King Arthur’s reckless and headstrong nephew, who embarks on a daring quest to confront the Green Knight.

The only product in the range to have been unveiled so far is the Court Rider ‘Rugrats’ basketball shoe.

“When you step into the world we’re creating, we promise a dynamic, lively interactive experience and a great night out,” said Julia Posen, Head of Development at Gamepath.

A collaboration between Mojo Nation and The Toy Association, the experience-rich space at New York Toy Fair 2022 will boast activations highlighting how toy brands are making waves in other industries.

Deirdre Cross, VP at Funko Games, and Josh Manderville, Art Director at Funko Games, give us the lowdown on the firm’s latest slate of titles.

We caught up with Fraser Paterson, Head of Design and Product Development for Licensed & Pre-School at Moose Toys, to delve into the creation process behind the line, and find out what was key in bringing Looney Tunes to life in toys.