Toys & Games
Chinti & Parker teams with Crayola for collection of sweaters, tracksuits and t-shirts
‘Crayola embodies the true essence of Chinti & Parker’s spirit, sharing our love of colour and always championing creativity, fun, self-expression, and a general sense of playfulness,’ read a statement from Chinti & Parker.
The Hershey Company to bring its sweet brands into toys and games with the likes of Jazwares, Spin Master and Funko
Partnerships include Kellytoy for plush, Spin Master for games and YWow for novelty sized puzzles.
Talking Brands: RUN DMC, Ferrari and Jurassic Park have all collaborated with pre-school brands. What other adult IP could thrive in this space?
PowerStation Studio US’ Sharon Weisman, The Toy Guy’s Chris Byrne and Alsop Design’s Joe Alsop give us their verdict on the brands ripe for a pre-school collab.
Irregular Choice teams with Sanrio for range of Hello Kitty footwear and bags
The range includes boots with heels resembling Hello Kitty herself.
Victoria Preston on how The Brand Informer is helping retailers of all shapes and sizes embrace licensing
We caught up with Victoria to find out more about the origins of The Brand Informer, and how it’s helping change the relationship between retailers and brands.
Modiphius brings Bond baddies into board games with SPECTRE
SPECTRE has been a collaboration between Kaedama – a team of award-winning French game designers consisting of Antoine Bauza, Corentin Lebrat, Ludovic Maublanc, Théo Rivière – and the Modiphius design team.
Star Editions debuts Moonbug e-shop featuring exclusive CoComelon and Blippi product
“We have wanted to bring our take on both Blippi and CoComelon to the UK for a while now and I am thrilled to say that we have achieved that goal this year,” said Star Editions’ Will Marston.
Francesca Lisle reveals new products and plans for the Tetris brand at Lisle Licensing
What’s in store for Tetris this year? Lisle Licensing’s Francesca Lisle tells all!
Colorway Game Labs’ Omari Akil on bringing DJ Jazzy Jeff and the Fresh Prince into board games with Summertime
We caught up with Omari to find out more about his approach to game design – and delve into how he translated a smash hit song into an engaging tabletop experience.
Mattel Television’s Rob David on Masters of the Universe: Revelation – and the three pillars that guide how the firm brings toy brands to TV
Rob David – Executive Producer of Masters of the Universe: Revelation and Vice President, Content Creative at Mattel Television – takes us inside the development of the new show.