Toys & Games

Three unique Berluti Ken dolls will be auctioned in May, with proceeds supporting the children’s charity, Make-A-Wish.

“There is a tremendous appetite for series set in unique, fantastical worlds, so with Warhammer’s thousands of stories and countless memorable characters, our options are virtually limitless,” said Arnesen.

We caught up with Michele to find out more about her plans for the iconic toy brand Scalextric – and why she believes great design is the key to creating magic when it comes to licensing.

Start Licensing’s Ian Downes looks at how the world of automobiles has embraced licensing, shining a spotlight on Volkswagen’s partnership with fridge manufacturer Gorenje.

The Marketing Store also developed a Happy Meal box which transforms into Pikachu, complete with pop-out ears.

Jamie Anderson on serving brands that defined our childhoods.

Yaron Lifschitz, CEO and Artistic Director at Circa, tells us about the creative process behind bringing the iconic Aardman brand to life in the form of contemporary circus.

The firm is also launching Create Your Potato Head Family this Fall, a new play-set that allows kids to imagine and create their own Potato Head family.

We caught up with Joel Silverman, CEO and Co-Founder of KidsKnowBest, to find out more about how the firm is working with brands to help them understand, create and reach their target audience.

We caught up with Michael to learn more about his history in licensing, the origins of Sunny Side Up, and why creativity is the secret to successful lyric licensing.