Toys & Games
Mattel teams with Italian designer Vivetta Ponti on limited edition UNO set
The game’s artwork is inspired by Vivetta’s style and love for animals.
Mondo’s Mike Bonanno and Hector Arce on giving brands like Godzilla and Gremlins the tiki mug treatment
We caught up Mike Bonanno and Hector Arce, Creative Directors of Mondo’s Toy and Collectibles division, to find out more about how the company approaches design – and what fuels their creativity.
From Peppa Pig and The Simpsons to Swizzels and Ben 10: Carl Richardson on sweet deals
Sweet Connexions founder Carl Richardson on how confectionery clients can enter new markets
Fanattik’s Anthony Marks discusses which licences work for him… And what he won’t go near!
Anthony Marks on what makes Back to the Future, Willy Wonka and Harry Potter bankable brands for Fanattik
Sesame Workshop’s Theresa Fitzgerald on brand values – and what we can all learn from Cookie Monster
We caught up with Theresa to learn more about her history with brands, and what’s key to designing great product for Sesame Street.
Talking Brands: TV reruns… Board games… What deals should Top of the Pops consider next?
This month, industry figures are looking at the iconic BBC brand, Top of the Pops – and whether it has the potential to rise up the licensing charts.
Steven Sterlacchini, Director of Brand Britain, on Bruce Lee, branding and briefing
Brand Britain’s Steven Sterlacchini talks creativity, branding and packaging.
Roydon Turner on changing the conversation around organ donation with the Orgamites
We caught up with Roydon to find out more about the origins of the Orgamites, and why licensing makes sense as the next step for the brand.
WildBrain CPLG to bring engine oil brand Motul into workwear, tools and toys
The deal marks Motul’s first expansion into licensed products.
The Brand Radar: Nerf, Gramercy and how to succeed in specialist markets
Start Licensing’s Ian Downes looks at how toy brands have embraced licensing, highlighting a partnership between Hasbro and Gramercy that fired Nerf into the dog toy space.