Talking Brands: TV reruns… Board games… What deals should Top of the Pops consider next?

This month, industry figures are looking at the iconic BBC brand, Top of the Pops – and whether it has the potential to rise up the licensing charts.

Steven Sterlacchini, Director of Brand Britain, on Bruce Lee, branding and briefing

Brand Britain’s Steven Sterlacchini talks creativity, branding and packaging.

Roydon Turner on changing the conversation around organ donation with the Orgamites

We caught up with Roydon to find out more about the origins of the Orgamites, and why licensing makes sense as the next step for the brand.

WildBrain CPLG to bring engine oil brand Motul into workwear, tools and toys

The deal marks Motul’s first expansion into licensed products.

The Brand Radar: Nerf, Gramercy and how to succeed in specialist markets

Start Licensing’s Ian Downes looks at how toy brands have embraced licensing, highlighting a partnership between Hasbro and Gramercy that fired Nerf into the dog toy space.

How Pinfinity founder Caleb Paullus brings brands to life with enamel pins

Pinfinity’s Caleb Paullus on how pins come alive with music, animation and more!

Radar Licensing to helm products push for Nic Cage horror Willy’s Wonderland

The film sees Cage trapped inside a theme park fighting off possessed animatronic mascots, and Radar is looking for partners in categories spanning apparel, publishing and toys.

The Brand Radar: Nadiya Hussain, Wilton Bradley and why authenticity is key to successful personality licensing

Start Licensing’s Ian Downes looks at the world of celebrity licensing, shining a spotlight on Nadiya Hussain’s partnership with toy firm Wilton Bradley.

The Royal Mint’s Phillippa Green on the brands that celebrate iconic anniversaries, people and themes

From Peter Rabbit to David Bowie: Phillippa Green on The Royal Mint’s iconic designs

Cubles to expand its Little House on the Praire paper toys range

“It’s wonderful to see Little House on the Prairie still inspiring licensees,” said Carole Postal, President of Spotlight Licensing and Brand Management.

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