Trader Vic’s
Insight Editions to launch Trader Vic’s cookbooks and cocktail books
The licensing deal was facilitated by Perpetual Licensing, Trader Vic’s exclusive licensing agency.
Perpetual Licensing to expand Trader Vic’s into apparel, home décor and more
“Drinks, food, and hospitality has been the focus for 90 years and now we will expand the brand and be the world-wide leader in Tiki-Lifestyle,” said Rhett Rosen, CEO of Trader Vic’s Hospitality Group.