Transformers

“It wasn’t just a good fit, it was a perfect fit!”: Giorgio Cavalli – Senior Manager for Global Brand Marketing at Mattel/Fisher-Price – discussing giving TRANSFORMERS the Little People treatment.

More Than Meets the Eye: LEGO designer Samuel Johnson on designing a converting Bumblebee set…

Greg Storey – Senior Creative Director at RSVLTS – discusses some key design decisions behind the company’s latest line of TRANSFORMERS apparel.

As TRANSFORMERS turns 40, Karen Hewitt, Co-Founder of Character.com, discusses the enduring broad appeal of the brand.

Agora Models CEO and Owner James Franks on what makes brands ripe for the luxury model treatment.

Austin Gayne – Owner and CEO of SuperX – on bringing iconic characters into activewear.

The 950-piece model can transition between bot mode and vehicle mode, without the need for disassembly.

The partner roster includes Mad Engine, RSVLTS, Skybound Entertainment and threezero.

The range includes the ‘More Than Meets the Eye’ ankle boot, which boasts a removable jet wing on the side of the shoe.

The regional Skechers design and marketing team talks us through their collaboration with Hasbro on a new TRANSFORMERS collection.