Transport for London

“As we start to expand the TfL brand into the children’s market, it is so important for us to offer licensees something easy to use and exciting that will engage and delight children and parents alike,” said Ellen Sankey, TfL’s Brand Licensing Manager.

“We’re so excited to link up with an iconic part of the London lifestyle and culture in TfL,” said Adam Linforth, Budgy Smuggler’s Chief Smuggler.

“We believe the best beer collaborations bring a fresh perspective, and working with TfL has given the brewers working on this collection so much inspiration,” says Fraser Doherty, CEO of Beer52.

Why make London-Underground-style jigsaw maps of major British cities? Gavin Ucko tells all!

“Working with such a recognised leader in this field will help us reach new markets and engage with new audiences, such as licensed products for children,” said Ellen Sankey, Brand Licensing Manager at TfL.

“We’re really proud of the socks we’ve made – they’re full of the colour, detail and ingenuity you’d expect from a TfL service, distilled into sock form,” said Dan Zell, Co-Founder of The London Sock Exchange.

Jo Edwards, Global Head of Licensing at the TSBA Group, sheds light on the creative strategy behind TfL’s brand extensions – and why it’s a great IP to design for.

A poster version of the map will be available to buy via The Black Cultural Archives shop and London Transport Museum’s shop.

Ellen Sankey – Brand Licensing Manager at TfL – tells us how design-thinking drives the brand’s approach to collaborations.

We caught up with Gresham Blake to learn more about the creative process behind his new collection – and get his top tips for fuelling creativity.