University of Cambridge

“Students have immediately embraced the concept, and tourists will no doubt too,” said Len Dunne, CEO at Curating Cambridge.

“We’ll look to leverage the legacy of these iconic institutions to tell their stories and engage consumers through creative collaborations and products,” said Victoria Whellans, Commercial Director at ASPIRE by WildBrain CPLG.

The range of non-fiction books will “surprise, delight and engage young readers with STE(A)M concepts,” while reflecting the University of Cambridge’s “diverse range of collections and academic research.”