Van Gogh Museum

“We wanted to get across the feeling of Van Gogh’s sketch work in a way that could be reproduced commercially”: Skew’s Oliver Dyer and Sara Bignardi talk Van Gogh.

Marianna Fundator, Senior Director of Licensing at IMG, reveals the key to successful creative collaborations between brand owners and licensees.

“We get inspired by people who are inspired by Vincent!”: Marijn Veraart – Head of Licensing at the Van Gogh Museum – discusses being inspired by her licensees.

“We’re excited to share this collaboration that celebrates the connection between art and movement,” said Jimmy Standley, CEO of Solé Bicycles.

“The Van Gogh Museum and The Pokémon Company have drawn on many years of educational expertise to create a special experience for children, their supervisors, and we hope many others at the Van Gogh Museum,” said Emilie Gordenker, General Director of the Van Gogh Museum.

“This venture enables us to continue to bring Van Gogh’s artwork to life in a tangible manner, while also emphasising a dedication to conserving our planet,” said Chris Taday Co-Founder of Licensing Link Europe Limited.

“So many loved our bright and happy Sunflower Pop fragrance, that they wanted their homes to smell like it too” said Michelle Feeney, Founder of Floral Street.

A Sunflowers set features Playmobil-figure of Vincent van Gogh, a miniature easel, painting palette and the artwork Sunflowers, while another is based of his The Bedroom artwork.

Floral Street Founder Michelle Feeney explains how the team approached bringing the Van Gogh Museum into fragrances.

“Drawing inspiration from Vincent van Gogh’s timeless masterpieces, we discovered a shared love of nature and finding beauty in the everyday,” said Floral Street’s Michelle Feeney.