Victoria Whellans

“The scope of these deals highlights the global surge in popularity for motorsport brands, and especially a strong appetite amongst consumers to celebrate the F1 season,” said Victoria Whellans, Commercial Director at ASPIRE.

“We’ll look to leverage the legacy of these iconic institutions to tell their stories and engage consumers through creative collaborations and products,” said Victoria Whellans, Commercial Director at ASPIRE by WildBrain CPLG.

With BLE fast approaching, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next is Victoria Whellans, Commerical Director for ASPIRE at WildBrain CPLG.

Asia Kingston’s line of Alfa Romeo F1 Team ORLEN-branded e-bikes and e-scooters will debut at CES 2023 in January.

“Our partnership with ASPIRE is a huge step forward for our brand, within product licensing but also more generally,” said Ben Gunn, Brand Director at Lyle & Scott.

The role-play range – launching in 2023 – will feature toys inspired by Kärcher products, including a pressure washer, a window cleaner and a handled cleaner.

“The launch of ASPIRE underlines our commitment to delivering dedicated, best-in-class global partnerships to harness the huge opportunities we see in the growing Corporate and Lifestyle sector,” said Victoria Whellans, Commercial Director at ASPIRE.

Victoria Whellans tells us how WildBrain CPLG expands its entertainment, sport and brand licensing.

The deal marks Motul’s first expansion into licensed products.