Video Games
Pac-Man Recipes? Jennifer Sims from Insight Editions reveals how the arcade icon translates to a cookbook
How did Insight Editions help create The Official Pac-Man Cookbook? Jennifer Sims tells all!
Minecraft details raft of new licensees across accessories, footwear, gaming gear and more
“Minecraft’s global licensing program continues to flourish, and we’re thrilled to welcome such a diverse array of new partners,” said Hanna Willis, Head of Consumer Products for Minecraft.
Think Influence named licensing agent for Big Games’ portfolio, including Pet Simulator, Big Paintball and My Restaurant
Areas of interest for the brands span limited-edition merchandise, collectibles, apparel collaborations, sponsorship activations and branded in-game integrations.
Think Influence brings Madrinas and Fisch together for limited-edition flavour
Tropical Kraken Surge features a refreshing tropical fruit profile ‘designed to energise fans and capture the spirit of in-game exploration’.
Think Influence to helm licensing, brand partnerships and global expansion strategies for Roblox fashion creator WhoseTrade
WhoseTrade has partnered with fashion powerhouses like adidas and Hugo Boss, as well as entertainment brands including Monstercat and Netflix.
Minecraft and adidas kick-off multi-year collaboration with A Minecraft Movie capsule collection
The collection boasts blocky prints, textured details and all over patterns inspired by key scenes from the film.
DC x Sonic the Hedgehog crossover kicks off with apparel and comic book series
The five-issue DC x Sonic the Hedgehog comic book series comes from writer Ian Flynn and artist Adam Bryce Thomas.
Think Influence to helm licensing push for Blox Fruits
Blox Fruits boasts 48 billion plays globally and 2.7 million concurrent users.
Riot Games teams with Orbit for Ambessa: Chosen Of The Wolf novel
The book, written by author C.L.Clark, focuses on fan-favourite League of Legends champion and Arcane character Ambessa Medarda.
Pokémon in print: As the 30th anniversary countdown begins, we chat to Farshore’s John Packard
John Packard, Publishing Director at Farshore, HarperCollins UK, discusses the secret of Pokémon’s appeal.