Video Games
Think Influence to helm licensing, brand partnerships and global expansion strategies for Roblox fashion creator WhoseTrade
WhoseTrade has partnered with fashion powerhouses like adidas and Hugo Boss, as well as entertainment brands including Monstercat and Netflix.
Minecraft and adidas kick-off multi-year collaboration with A Minecraft Movie capsule collection
The collection boasts blocky prints, textured details and all over patterns inspired by key scenes from the film.
DC x Sonic the Hedgehog crossover kicks off with apparel and comic book series
The five-issue DC x Sonic the Hedgehog comic book series comes from writer Ian Flynn and artist Adam Bryce Thomas.
Think Influence to helm licensing push for Blox Fruits
Blox Fruits boasts 48 billion plays globally and 2.7 million concurrent users.
Riot Games teams with Orbit for Ambessa: Chosen Of The Wolf novel
The book, written by author C.L.Clark, focuses on fan-favourite League of Legends champion and Arcane character Ambessa Medarda.
Pokémon in print: As the 30th anniversary countdown begins, we chat to Farshore’s John Packard
John Packard, Publishing Director at Farshore, HarperCollins UK, discusses the secret of Pokémon’s appeal.
StoryToys readies LEGO Bluey mobile game
“By bringing the beloved character Bluey into the digital world of LEGO play, children can now explore Bluey’s adventures through fun and engaging content,” said Emmet O’Neill, Chief Executive of StoryToys.
Eric Wood – SVP of Publishing at Scopely – on transcending generations and geographies with MONOPOLY GO!
“The team has always prioritised community-driven experiences”: Scopely’s Eric Wood on the key design decisions that shaped MONOPOLY GO!
EXG Pro’s Alan Fenwick on the rise and rise of Cable Guys
Alan Fenwick, CEO and Co-Founder at EXG Pro, on the origins of the company, the success of Cable Guys – and knowing when to kill an idea.
The Brand Radar: From Sidemen ice cream to square-shaped Doritos… A look at promotions and innovations with brands in food
Start Licensing’s Ian Downes shares his picks of interesting developments in the world of brands and food.