Lush launches Super Mario bath bombs, soaps and shower gels
The limited-edition range includes a 2-in-1 Question Block bath bomb that contains surprise soapy ‘power ups’.
LEGO kicks off multi-title 2K partnership with LEGO 2K Drive
“We assembled a best-in-class team of game makers who poured their hearts into an unforgettable experience we can’t wait to share with fans,” said Greg Thomas, President of Visual Concepts.
Kids Industries’ Global Family Study finds 24% of UK kids discover new brands and products through influencers
The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.
The Brand Radar: From Luke Skywalker to Land Rover… A deep dive into LEGO’s selective, effective approach to licensing
Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.
PUMA launches apparel and footwear celebrating 10 years of FINAL FANTASY XIV Online
‘PUMA continues to support gaming as an important part of the culture around consumers,’ said PUMA.
Sea of Thieves heads to the tabletop with Steamforged Games
“It’s a privilege to bring Rare’s vivid pirate world to life as a board game for the first time,” said Steamforged Games’ Co-Founder and Chief Creative Officer, Mat Hart.
Fanattik teams with Konami to launch exclusive ranges for Metal Gear Solid, Castlevania and Silent Hill
“What started out as a casual conversation during my visit to Las Vegas Licensing Expo last year has evolved into something with such huge potential,” said Fanattik MD Anthony Marks.
The Brand Radar: Mr Men & Little Miss, Comic Relief and the thriving world of charity collaborations
Start Licensing’s Ian Downes looks at the ever-tightening relationship between the charity space and the licensing industry.
Apex Legends heads to the tabletop with Glass Cannon Unplugged
Apex Legends: The Board Game – based on the popular free-to-play video game – lands on Kickstarter on May 17th
WATCH: Storytelling in Licensing panel discussion
SBC’s Sophie Bloomfield, Moonbug Entertainment’s Dominic Sander, iLLUMiARTi’s Marisa Morgan and Simon’s Cat’s Emily Osborne discuss the power of licensing to tell a brand’s story.