Tinderbox’s Dave Tovey on crafting creative collaborations for gaming brands like Xbox, Halo and Sea of Thieves

Dave Tovey – AVP of Brand Management and Head of Digital Representation at Beanstalk’s Tinderbox arm – discusses fandom, creativity and left-field licensing.

Silver Fox Collectibles’ Darren Martin on bringing the characters of Twilight Imperium to life through high-end statues

Darren Martin, Creative Director at Silver Fox Collectibles, reveals what appealed about working on one of Asmodee’s most expansive – and popular – tabletop brands: Twilight Imperium.

Simon Kay on bringing retro gaming brands like Sensible Soccer and Xenon into apparel with Seven Squared

Seven Squared’s Simon Kay discusses the appeal of classic gaming brands – and how some of his range benefits the Safe In Our World charity.

Spin Master named master toy partner for PlayStation

The deal covers both the PlayStation brand and Sony Interactive Entertainment-owned PlayStation titles like The Last of Us and Uncharted – with toys set to land in 2024.

Atari 2600 gets the LEGO treatment

“We hope that building this classic console takes you back to those halcyon days when a handful of pixels meant a world of adventure,” said designer Chris McVeigh.

Poetic Brands teams with ASOS for Pokémon apparel collection

“The twenty-somethings who grew up with the brand, are now the fashion forward ASOS customer, so the collaboration has the perfect synergy,” said Anne Bradford, Commercial Director of Poetic Brands.

Nintendo acquires Dynamo Pictures and renames it Nintendo Pictures

Nintendo Pictures will ‘focus on the development of visual content utilising Nintendo IP’.

Hasbro launches Wordle: The Party Game

The game sees players take turns writing down a five-letter Secret Word, while the others try to guess it in the fewest attempts to win.

Numskull bolsters CosCups range with Rocky

CosCups are Numskull’s range of premium cosplaying, ceramic drinking cups.

Brands Untapped teams with Brand Licensing Europe to launch Brand Design Conference

Taking place on Monday, September 19th at ExCeL London – the eve of BLE 2022 – the Brand Design Conference will explore the creativity and design thinking behind brand extensions.

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