Hasbro debuts Nerf Minecraft blasters

“Minecraft inspires and values creative and imaginative play, much like the Nerf brand, and we can’t wait for fans worldwide to get their hands on this epic collaboration,” said Adam Kleinman, SVP & General Manager of Nerf.

Elan Freedman, EVP Business Development & Licensing at Surge Licensing, on a life in licensing

Surge Licensing’s Elan Freedman reveals how he brings out the best in creative people…

Numskull Designs’ Karl Mizen on designing Christmas jumpers for Jaws, Jurassic Park and Back to the Future

Karl Mizen, Creative Director at Numskull Designs, discusses how to successfully bring brands to life as Christmas jumpers.

David Brabham on translating decades of iconic racing history into the Brabham brand

With recent Brabham brand activity spanning everything from video games to apparel, we caught up with David Brabham to find out more about his approach to bringing the family legacy to life through licensing.

Netflix details first wave of mobile games

“Whether you’re craving a casual game you can start from scratch or an immersive experience that lets you dig deeper into your favourite stories, we want to begin to build a library of games that offers something for everyone,” said Mike Verdu, VP of Game Development at Netflix.

Characters from Dune and Resident Evil head to Fortnite

Inspired by the recent Dune film, players can select outfits based on Paul Atreides and Chani.

Secret Cinema teams with Riot Games for its first video game-inspired live experience

Secret Cinema Presents Arcane takes players inside the upcoming animated Netflix series set in the world of League of Legends.

TIME Studios teams with Fortnite to create in-game celebration of Martin Luther King

Players can witness Martin Luther King’s full “I Have a Dream” speech in the game.

The Brand Radar: Talking licensed apparel design with Trademark Products’ Phil King

Start Licensing’s Ian Downes caught up with Phil King, the Managing Director of Trademark Products, to discuss design, trends and pitching brands to retail.

Wizards of the Coast details Magic: The Gathering collaborations with Fortnite, Street Fighter and The Lord of the Rings

“Magic is the core of our business and the brand has never been bigger,” said Chris Cocks, President of Wizards of the Coast.

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