Meme becomes reality as Microsoft readies launch of Xbox Mini Fridge

When the Xbox Series X console was unveiled in 2019, some on social media said it resembled a fridge-freezer – now a real Xbox Mini Fridge is on the way.

Rare teams with Disney to bring Pirates of the Caribbean to Sea of Thieves

“The sense of fun, wonder and the imaginative spirit that we hold real affection for in the world of Pirates of the Caribbean always felt like it could be complementary to the world of Sea of Thieves,” said Sea of Thieves’ Executive Producer Joe Neate.

Talking Brands: Mother of God! Should Line of Duty embrace brand extensions?

This month, industry figures are looking at the UK’s most watched drama series of the 21st Century, Line of Duty – and its potential for brand extensions.

Brands Untapped @ Toy Fair NY to showcase how toy brands are thriving in sectors like fashion, food and film

A collaboration between Mojo Nation and The Toy Association, the experience-rich space at New York Toy Fair 2022 will boast activations highlighting how toy brands are making waves in other industries.

Domino’s details Crash Bandicoot collaboration for its mascot, the Noid

From May 7th, the Noid will also be a mini boss in the mobile game, Crash Bandicoot: On the Run.

WildBrain CPLG’s Jimmy Sorber on Space Invaders, Floris Van Bommel and why we’re in a golden age of footwear collaborations

Jimmy Sorber – Product Development Manager, Northern Europe, WildBrain CPLG – tells us about the creative process behind bringing Space Invaders into footwear.

BBC Studios Vanessa Hamilton on the near-limitless opportunities to extend the Doctor Who brand

Doctor Who’s Vanessa Hamilton on how she steers the brand through licences of every kind as well as dimensions in time. Kind of…

How Pinfinity founder Caleb Paullus brings brands to life with enamel pins

Pinfinity’s Caleb Paullus on how pins come alive with music, animation and more!

Atari hotels coming to Dubai, Gilbraltor and Spain will boast gaming playgrounds, bars and cinemas

With a ‘sophisticated style and modern twists’, the hotels will look to immerse visitors into the Atari brand.

Paramount+ readies new shows for The Italian Job, Grease and Flashdance

New streaming service will also house live-action Dora the Explorer and The Fairly OddParents shows, as well as a CG reboot of Rugrats.

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