One Tango Studio’s Alvaro Gonzalez on how brands can thrive with AR, VR and Web3

One Tango Studio’s Alvaro Gonzalez takes us inside his work on the AR experience, Ghostbusters Afterlife ScARe.

Warner Bros details expansive product slate for DC League of Super-Pets

“Our goal is to give fans a variety of ways to bring DC League of Super-Pets home with them,” said Pam Lifford, President, Warner Bros. Discovery Global Brands and Experiences.

Naz Amarchi-Cuevas, from SYBO Games, discusses licensing the endless-runner game Subway Surfers

SYBO Games’s Naz Amarchi-Cuevas reveals why Subway Surfers brand extensions will run and run…

John Bell reveals what makes a great licensed board-game title for the mighty Buffalo Games

Product developer at Buffalo Games, John Bell, discusses how Tetris became a multiplayer, tabletop title.

Mattel brings He-Man and the Masters of the Universe into Roblox

“We’re delighted to be on Roblox to provide a new opportunity for fans to connect with our all-new Netflix series via this interactive experience,” said PJ Lewis, VP Global Head of Action Figures at Mattel.

Reemsborko to represent Octas’ portfolio, including Gloomy Bear, All Purpose Bunny and Mimi & Neko

“We are delighted to have Reemsborko as the agent for all our cherished properties and look forward to the hussle they will bring,” said Octas founder Vince Shortino.

Ballantine’s and Gearbox Entertainment launch Borderlands whisky

The whisky features a label with a QR code that gives fans access to exclusive gameplay skins in Borderlands 3.

CAA-GBG rebrands as CAA Brand Management

The name change comes as CAA acquires full ownership of the business.

Ubisoft teams with Reebok for Just Dance footwear

The range features four footwear styles in a variation of colorways that reflect the ‘vibrant energy of the Reebok map featured in Just Dance 2022’.

Bandai Namco details brand ambitions for Elden Ring

“We will continue our efforts in expanding the brand beyond the game itself, and into everyone’s daily life,” said Yasuo Miyakawa, President & CEO of Bandai Namco Entertainment.

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