Video Games

Producer Gregor Cameron discusses ‘brand biopics’, gut instincts and why Tetris needed to be a “big film”.

“The newest apparel and accessory partnerships Tinderbox have brought to Atari will add to our brand’s accelerating momentum,” said Casandra Brown, Director of Licensing at Atari.

“This content truly embodies the essence of both brands – giving kids a unique opportunity to blend SpongeBob’s humour with the playful world of Toca Boca,” said Mathilda Engman, Head of Product at Toca Boca.

Other new partners include Crunch Pak, Procos, L Founders Loyalty Programs and Andromeda.

“I’m sure fans of the Hatchlings will be eager to see them in their own series, with speaking voices for the first time,” said Rovio’s Head of Brand Licensing, Hanna Valkeapää-Nokkala.

The POC Industry Framework has been devised to help businesses and individuals on their sustainability journey.

Tetris’ Megan Buettner on how a background in design shapes her approach to brand licensing.

Stacey Bates-McCue – Creative Director at Fluid Design – discusses creativity, Tetris easter eggs and her love of licensing.

James Wallis, Jude Coram and Ben Townsend share their picks of brands ripe for the TCG treatment.

“Gaming brands remain one of the hottest categories – and Roblox-based games are on the rise – so we are confident Smashlings will be a huge success in our space,” said Tim Kilby, Licensing and Brand Director at Character World.