Video Games

Tetris’ Megan Buettner on how a background in design shapes her approach to brand licensing.

Stacey Bates-McCue – Creative Director at Fluid Design – discusses creativity, Tetris easter eggs and her love of licensing.

James Wallis, Jude Coram and Ben Townsend share their picks of brands ripe for the TCG treatment.

“Gaming brands remain one of the hottest categories – and Roblox-based games are on the rise – so we are confident Smashlings will be a huge success in our space,” said Tim Kilby, Licensing and Brand Director at Character World.

“We are always looking for new and exciting ways to bring classic gaming experiences to life,” said LEGO Designer Sven Franic.

“We are appreciative of the opportunity to engage with this incredible gaming community that also values creative freedom and colour play,” said Sara Staniford, President of Revolution Beauty USA.

“Our team has created another faithful IP crossover that is respectful to the source” said FuturLab Co-CEO, James Marsden.

Fans of The Prisoner aren’t young in age or huge in number… But what might they want to buy?

The publication, celebrating designers, studios and creative leaders within licensing, launches on October 4th at this year’s Brand Licensing Europe show.

“With a Roblox video game, an animated series and a range of consumer products already locked in before its official launch, Piñata Smashlings is on track to become the next blockbuster gaming and children’s brand,” said Adam Steel, Senior Director of Licensing at IMG.