Simon Kay on bringing retro gaming brands like Sensible Soccer and Xenon into apparel with Seven Squared
Seven Squared’s Simon Kay discusses the appeal of classic gaming brands – and how some of his range benefits the Safe In Our World charity.
The deal covers both the PlayStation brand and Sony Interactive Entertainment-owned PlayStation titles like The Last of Us and Uncharted – with toys set to land in 2024.
“We hope that building this classic console takes you back to those halcyon days when a handful of pixels meant a world of adventure,” said designer Chris McVeigh.
“The twenty-somethings who grew up with the brand, are now the fashion forward ASOS customer, so the collaboration has the perfect synergy,” said Anne Bradford, Commercial Director of Poetic Brands.
Nintendo Pictures will ‘focus on the development of visual content utilising Nintendo IP’.
The game sees players take turns writing down a five-letter Secret Word, while the others try to guess it in the fewest attempts to win.
CosCups are Numskull’s range of premium cosplaying, ceramic drinking cups.
Taking place on Monday, September 19th at ExCeL London – the eve of BLE 2022 – the Brand Design Conference will explore the creativity and design thinking behind brand extensions.
“New Kids on the Block is one of the most successful pop boy bands of all time with multiple number one hits and legions of fans just as eager to engage with them today as when they first started,” said Lisa Streff, SVP of Global Licensing at Epic Rights.
Tim Willits – Chief Creative Officer at Saber Interactive – discusses the key to developing a great licensed video game.