Talking Brands: Mother of God! Should Line of Duty embrace brand extensions?
This month, industry figures are looking at the UK’s most watched drama series of the 21st Century, Line of Duty – and its potential for brand extensions.
Brands Untapped @ Toy Fair NY to showcase how toy brands are thriving in sectors like fashion, food and film
A collaboration between Mojo Nation and The Toy Association, the experience-rich space at New York Toy Fair 2022 will boast activations highlighting how toy brands are making waves in other industries.
Domino’s details Crash Bandicoot collaboration for its mascot, the Noid
From May 7th, the Noid will also be a mini boss in the mobile game, Crash Bandicoot: On the Run.
WildBrain CPLG’s Jimmy Sorber on Space Invaders, Floris Van Bommel and why we’re in a golden age of footwear collaborations
Jimmy Sorber – Product Development Manager, Northern Europe, WildBrain CPLG – tells us about the creative process behind bringing Space Invaders into footwear.
BBC Studios Vanessa Hamilton on the near-limitless opportunities to extend the Doctor Who brand
Doctor Who’s Vanessa Hamilton on how she steers the brand through licences of every kind as well as dimensions in time. Kind of…
How Pinfinity founder Caleb Paullus brings brands to life with enamel pins
Pinfinity’s Caleb Paullus on how pins come alive with music, animation and more!
Atari hotels coming to Dubai, Gilbraltor and Spain will boast gaming playgrounds, bars and cinemas
With a ‘sophisticated style and modern twists’, the hotels will look to immerse visitors into the Atari brand.
Paramount+ readies new shows for The Italian Job, Grease and Flashdance
New streaming service will also house live-action Dora the Explorer and The Fairly OddParents shows, as well as a CG reboot of Rugrats.
Netflix to give anime treatment to Tomb Raider and Skull Island
Lara Croft will make her anime debut in a series that picks up after the events of the Tomb Raider video-game reboot trilogy.
Atari and Aardman bring Shaun the Sheep to RollerCoaster Tycoon Touch
“Shaun the Sheep attractions have been entertaining families across the globe for years, so it only made sense to bring Shaun to the beloved mobile game,” said Aardman’s Adam Vincent-Garland.