Video Games

“The endless creativity that goes into game design provided the freedom to have fun with a collection that is an otherworldly take on our usual tailoring,” said Gresham Blake.

“The record number of entries for the B&LLAs 2023 underlines just how much the brand and lifestyle licensing business has grown and matured,” said Ian Hyder, CEO of Max Publishing.

“This is such an exciting opportunity for us to work with one of the most recognisable gaming brands in the industry,” said Elliott Matthews, Managing Director of Poetic Brands.

The limited-edition range includes a 2-in-1 Question Block bath bomb that contains surprise soapy ‘power ups’.

“We assembled a best-in-class team of game makers who poured their hearts into an unforgettable experience we can’t wait to share with fans,” said Greg Thomas, President of Visual Concepts.

The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.

Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.

‘PUMA continues to support gaming as an important part of the culture around consumers,’ said PUMA.

“It’s a privilege to bring Rare’s vivid pirate world to life as a board game for the first time,” said Steamforged Games’ Co-Founder and Chief Creative Officer, Mat Hart.

“What started out as a casual conversation during my visit to Las Vegas Licensing Expo last year has evolved into something with such huge potential,” said Fanattik MD Anthony Marks.