Lacoste teams with Minecraft for apparel collection and in-game Croco Island map

The range spans polos, sweatshirts and sportswear featuring a redesigned, pixelated Lacoste crocodile and quotes about ‘the notion of play’.

Brands Untapped 100 to celebrate product developers, designers, creative leaders and studios working in licensing

The inaugural Brands Untapped 100 publication – a global list of 100 figures that have done exceptional work across the past year – will debut at BLE 2022.

The Op’s Sean “Fletch” Fletcher on bringing the Disney Sorcerer’s Arena mobile game to the tabletop

Sean “Fletch” Fletcher, Senior Game Designer at USAopoly, tells us how the team translated a hugely popular mobile gaming experience into an exciting new board game brand.

D1 Milano’s Dario Spallone on creating watches for brands like A Clockwork Orange, Gremlins and Chupa Chups

Dario Spallone, CEO and Founder of D1 Milano, discusses his design-led approach to smart brand collaborations.

Marvel’s second Fortnite comic to land in June

Each first print issue of the five-part mini-series, Fortnite x Marvel: Zero War, will contain a code to unlock a bonus digital cosmetic in Fortnite.

Huge! Play’s Adrian Roche discusses the extraordinary tech in the GameBud Talking Tom

Why Game Bud Talking Tom is the tip of the licensing iceberg for Huge! Play’s Adrian Roche.

The New York Times acquires Wordle

“Wordle will have an exciting future with the help of a team of talented engineers, designers, editors and more, furthering the user experience,” said Jonathan Knight, general manager for The New York Times Games.

“Play the games, drive the cars, taste the sweets”: CAA-GBG’s Ellie Parry on being hands-on with brands

Ellie Parry – Senior Brand and Product Development Manager at CAA-GBG – discusses her approach to design, what fuels her creativity and the four Ps…

The Brand Radar: Everyone seems to be playing Wordle… Does it have licensing potential?

With the online word puzzle Wordle soaring in popularity, Start Licensing’s Ian Downes looks at how Wordle could expand into consumer products and live experiences.

Numskull Designs’ Karl Mizen on giving iconic characters the rubber duck treatment with Tubbz

Karl Mizen, Creative Director at Numskull Designs, tells us about the origins of Tubbz – and which character has been the toughest to ‘duckify’ so far.

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