Video Games

Actor – and passionate Warhammer fan – Henry Cavill is set to star in and executive produce the Warhammer 40,000 franchise across all Amazon Studios productions.

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

Attractions will include the Mario Kart: Bowser’s Challenge ride, Toadstool Café and the 1-UP Factory gift shop.

Brands had an impact in Google’s ‘Year in Search’, with ‘how to become a fighter pilot’ being a popular search thanks to Top Gun: Maverick.

Steamforged Games’ Mat Hart and Sherwin Matthews discuss design, crowdfunding and the importance of not trying to please everyone.

Gray Bright – Senior Director of Product Design and Development at Hasbro Gaming ­– on the collaborative design process behind Wordle: The Party Game.

“We have a great team working together to bring this world to life for audio listeners, familiar as it is in another form to its millions of game fans,” said Alison Hindell, Commissioning Editor for Radio 4 Drama.

“We are absolutely blown away by the support for Elden Ring: The Board Game,” said Mat Hart, Co-Founder and Creative Director at Steamforged Games.

The Gears of War video game franchise has sold over 40m copies since debuting in 2006.

Start Licensing’s Ian Downes looks at how a show-specific approach might be the way forward for brands looking to tackle ‘unofficial’ product at MCM Comic Con.