Video Games

The Gears of War video game franchise has sold over 40m copies since debuting in 2006.

Start Licensing’s Ian Downes looks at how a show-specific approach might be the way forward for brands looking to tackle ‘unofficial’ product at MCM Comic Con.

WildBrain CPLG’s Michael Ogunseitan, GOSH Children’s Charity’s Etta Saunders Bingham, Kimm & Miller’s Rob Kimm and The Zeros’ Scott Ham share the brands they feel are a recipe for success in the cookbook sector.

“Our partnership represents a completely fresh take on the Ralph Lauren brand – designing for the metaverse first – that is thoroughly focused on the future,” said David Lauren, Chief Branding and Innovation Officer at Ralph Lauren.

“We’re excited to see Joel, Ellie and more of our beloved characters take on new life through stunning artwork and mechanics that immerse players in the world of The Last of Us,” said Neil Druckmann, Co-President of Naughty Dog.

“Our capsule collection and exclusive in-game content bridges the digital and physical worlds through a celebration of adventure, exploration and self-expression,’ says Kayleen Walters, Head of Franchise Development at Mojang Studios.

Brands Untapped’s Billy Langsworthy looks at how the world of licensed board games was out in full force at last week’s Essen Spiel, the world’s biggest board games fair.

Richard Loveless – Design Director at CAA Brand Management – on why a brand’s style guide only restricts creativity if you let it.

Based on the popular video game, the card game comes designer Emerson Matsuuchi.

“Leading D&D is the realisation of a childhood dream,” said Rawson.