Video Games

“The twenty-somethings who grew up with the brand, are now the fashion forward ASOS customer, so the collaboration has the perfect synergy,” said Anne Bradford, Commercial Director of Poetic Brands.

Nintendo Pictures will ‘focus on the development of visual content utilising Nintendo IP’.

The game sees players take turns writing down a five-letter Secret Word, while the others try to guess it in the fewest attempts to win.

CosCups are Numskull’s range of premium cosplaying, ceramic drinking cups.

Taking place on Monday, September 19th at ExCeL London – the eve of BLE 2022 – the Brand Design Conference will explore the creativity and design thinking behind brand extensions.

“New Kids on the Block is one of the most successful pop boy bands of all time with multiple number one hits and legions of fans just as eager to engage with them today as when they first started,” said Lisa Streff, SVP of Global Licensing at Epic Rights.

Tim Willits – Chief Creative Officer at Saber Interactive – discusses the key to developing a great licensed video game.

“We are giving fans all over the world a new virtual way to experience the life of an Islander in the Love Island villa,” said Kim Dingler, CCO for Global Entertainment at ITV Studios.

“Appointing CAA Brand Management as our global consumer product licensing agency will help us continue to realise the full potential of our brand,” said Gareth Dunsmore, Chief Marketing Officer at McLaren Automotive.

One Tango Studio’s Alvaro Gonzalez takes us inside his work on the AR experience, Ghostbusters Afterlife ScARe.