Video Games

“Our capsule collection and exclusive in-game content bridges the digital and physical worlds through a celebration of adventure, exploration and self-expression,’ says Kayleen Walters, Head of Franchise Development at Mojang Studios.

Brands Untapped’s Billy Langsworthy looks at how the world of licensed board games was out in full force at last week’s Essen Spiel, the world’s biggest board games fair.

Richard Loveless – Design Director at CAA Brand Management – on why a brand’s style guide only restricts creativity if you let it.

Based on the popular video game, the card game comes designer Emerson Matsuuchi.

“Leading D&D is the realisation of a childhood dream,” said Rawson.

“Our partnership with ASPIRE is a huge step forward for our brand, within product licensing but also more generally,” said Ben Gunn, Brand Director at Lyle & Scott.

“The wealth of assets makes this the perfect property to build a meaningful, impactful and fun consumer products programme,” said Rob Corney, Managing Director of Bulldog Licensing.

Michael Ogunseitan – Creative Services Director at WildBrain CPLG – on disruption, creative constraints and the teacher that set him on the path to design.

“As long-time fans of EA Sports FIFA, having Ted Lasso and the whole AFC Richmond squad incorporated into the newest version of the game is truly a dream come true,” said Ted Lasso star Jason Sudeikis.

“Elden Ring is a stunning, genre-defining video game, and we are humbled and privileged to be bringing it to your tabletops,” said Mat Hart, Co-Founder and Chief Creative Officer at Steamforged Games.