Video Games

Tim Willits – Chief Creative Officer at Saber Interactive – discusses the key to developing a great licensed video game.

“We are giving fans all over the world a new virtual way to experience the life of an Islander in the Love Island villa,” said Kim Dingler, CCO for Global Entertainment at ITV Studios.

“Appointing CAA Brand Management as our global consumer product licensing agency will help us continue to realise the full potential of our brand,” said Gareth Dunsmore, Chief Marketing Officer at McLaren Automotive.

One Tango Studio’s Alvaro Gonzalez takes us inside his work on the AR experience, Ghostbusters Afterlife ScARe.

“Our goal is to give fans a variety of ways to bring DC League of Super-Pets home with them,” said Pam Lifford, President, Warner Bros. Discovery Global Brands and Experiences.

SYBO Games’s Naz Amarchi-Cuevas reveals why Subway Surfers brand extensions will run and run…

Product developer at Buffalo Games, John Bell, discusses how Tetris became a multiplayer, tabletop title.

“We’re delighted to be on Roblox to provide a new opportunity for fans to connect with our all-new Netflix series via this interactive experience,” said PJ Lewis, VP Global Head of Action Figures at Mattel.

“We are delighted to have Reemsborko as the agent for all our cherished properties and look forward to the hussle they will bring,” said Octas founder Vince Shortino.

The whisky features a label with a QR code that gives fans access to exclusive gameplay skins in Borderlands 3.