Video Games
Riot Games partners with Fenty Beauty for Arcane-inspired make-up
The collection includes five new shades of lip gloss, each inspired by the strong women of Arcane.
Beanstalk brings Atari and ThumbsUp together for drinkware, wall art and a mini arcade
“We have developed a fun and innovative range of products that really resonate with the Atari consumer,” said Tanya Dervish, Head of Licensing at Santok.
Disney teams with Big Fan Games and Bithell Games for TRON: Catalyst
TRON: Catalyst is a story-driven isometric action game that follows on from a narrative introduced in Bithell Games’ TRON: Identity.
Sony Interactive Entertainment to tour PlayStation: The Concert in 2025
“PlayStation: The Concert is poised to redefine what a music experience can be,” said Sid Shuman, Senior Director of Content Communications at Sony Interactive Entertainment.
Gamefam and Moose Toys bring Heroes of Goo Jit Zu to Roblox
“The Goo Jit Zu program on Roblox will exemplify how we are rewriting the playbook on building buzz for toys among kids in the lead up to the holidays,” said Ricardo Briceno, Chief Business Officer of Gamefam.
Licensing expert Toby Rayfield on gaming, retail and the importance of authenticity
“Today’s customers want to know that a brand is genuine”: Toby Rayfield discusses his approach to building successful consumer products programmes.
Rocky Horror Show gets the video game treatment
“This brand extension helps to demonstrate the huge affection that exists for this fantastic property,” said Adam Bass, Director at Golden Goose.
DC’s Justice League and Sonic the Hedgehog to unite for crossover comic in 2025
The crossover event will also span categories like apparel, toys and collectibles.
Read the Brands Untapped Creative Guide online now
The Brands Untapped Creative Guide profiles 14 different studios and is also available to pick up at BLE from the Brands Untapped booth – E175.
Sophie Bloomfield and Aardman’s Ben Townsend on cracking collaborations for Wallace & Gromit
Creative consultant Sophie Bloomfield and Aardman’s Licensing Approvals Co-ordinator Ben Townsend on why the brand continues to soar in consumer products.