Video Games

Start Licensing’s Ian Downes shares his picks of interesting developments in the world of brands and food.

In conversation with Licensing Director EMEA at The Pokémon Company International, Mathieu Galante.

“What better way to celebrate Valentine’s season than by welcoming the Care Bears into the Stumbleverse?” said Jake Bales, SVP & General Manager for Stumble Guys at Scopely.

“We see significant potential to expand the game’s reach by extending the brand into the consumer products industry,” said Noah Gelbart, President of CAA Brand Management.

Start Licensing’s Ian Downes reports back from EAG Expo, where brands are engaging with the amusement arcade sector.

“It’s hard to find a more dedicated bunch of people who have genuine passion for the brand they are part of then the Konami team,” said Anthony Marks, MD at Fanattik.

Riot Games’ Ivory Jones talks us through the company’s “dream partnership” with Fenty Beauty.

The deal with Norco Co-operative was orchestrated by Asembl on behalf of Merchantwise.

Areas of interest for the brand include toys, apparel, accessories, sporting equipment, and publishing.

“We’re expanding the boundaries of what puzzle gaming can be in social platforms,” said Marc De Vellis, Spin Master’s Global Head of Studios, Digital Games.