Video Games

“We see significant potential to expand the game’s reach by extending the brand into the consumer products industry,” said Noah Gelbart, President of CAA Brand Management.

Start Licensing’s Ian Downes reports back from EAG Expo, where brands are engaging with the amusement arcade sector.

“It’s hard to find a more dedicated bunch of people who have genuine passion for the brand they are part of then the Konami team,” said Anthony Marks, MD at Fanattik.

Riot Games’ Ivory Jones talks us through the company’s “dream partnership” with Fenty Beauty.

The deal with Norco Co-operative was orchestrated by Asembl on behalf of Merchantwise.

Areas of interest for the brand include toys, apparel, accessories, sporting equipment, and publishing.

“We’re expanding the boundaries of what puzzle gaming can be in social platforms,” said Marc De Vellis, Spin Master’s Global Head of Studios, Digital Games.

“It’s a dream come true to bring the fast-paced action of the Halo universe to life on tabletop with our partners at Microsoft,” said Ronnie Renton at Mantic Games.

“We’re thrilled to bring Top Gear into The Sandbox – it offers us a fantastic opportunity to reimagine the world of Top Gear for a new digital audience,” said Stephen Davies, SVP Global Licensing at BBC Studios.

The crossover event sees Red join the My Talking Tom 2 game and Talking Tom appear in Angry Birds 2.