Video Games

Surge Licensing’s Elan Freedman reveals how he brings out the best in creative people…

Karl Mizen, Creative Director at Numskull Designs, discusses how to successfully bring brands to life as Christmas jumpers.

With recent Brabham brand activity spanning everything from video games to apparel, we caught up with David Brabham to find out more about his approach to bringing the family legacy to life through licensing.

“Whether you’re craving a casual game you can start from scratch or an immersive experience that lets you dig deeper into your favourite stories, we want to begin to build a library of games that offers something for everyone,” said Mike Verdu, VP of Game Development at Netflix.

Inspired by the recent Dune film, players can select outfits based on Paul Atreides and Chani.

Secret Cinema Presents Arcane takes players inside the upcoming animated Netflix series set in the world of League of Legends.

Players can witness Martin Luther King’s full “I Have a Dream” speech in the game.

Start Licensing’s Ian Downes caught up with Phil King, the Managing Director of Trademark Products, to discuss design, trends and pitching brands to retail.

“Magic is the core of our business and the brand has never been bigger,” said Chris Cocks, President of Wizards of the Coast.

Initial concepts for the attractions will debut in November at the IAAPA Expo in Orlando.