Video Games
“Play the games, drive the cars, taste the sweets”: CAA-GBG’s Ellie Parry on being hands-on with brands
Ellie Parry – Senior Brand and Product Development Manager at CAA-GBG – discusses her approach to design, what fuels her creativity and the four Ps…
The Brand Radar: Everyone seems to be playing Wordle… Does it have licensing potential?
With the online word puzzle Wordle soaring in popularity, Start Licensing’s Ian Downes looks at how Wordle could expand into consumer products and live experiences.
Numskull Designs’ Karl Mizen on giving iconic characters the rubber duck treatment with Tubbz
Karl Mizen, Creative Director at Numskull Designs, tells us about the origins of Tubbz – and which character has been the toughest to ‘duckify’ so far.
Xbox nail polish on the way from OPI
The 12 OPI x Xbox shades includes ‘The Pass is Always Greener’, ‘You Had Me at Halo’ and ‘Sage Simulation’.
JAKKS Pacific to launch Sonic Prime action figures, play-sets and costumes in 2023
“Sonic Prime’s premiere on Netflix in 2022 will keep fans engaged with the property and give JAKKS a whole new Sonic multiverse to explore through toys and costumes,” said Craig Drobis, Senior Vice President of Marketing at JAKKS Pacific.
Our top ten most read articles of 2021
Interviews with Disneyland’s Matt Conover, BBC Studios’ Vanessa Hamilton and Skew’s Oliver Dyer all made our top ten this year.
Sarah Goldhawk joins Brands Untapped as Business Development Manager
“We’re over the moon to welcome Sarah to the team as we continue to grow and offer fresh opportunities to partners,” said Billy Langsworthy, Co-Founder at Brands Untapped.
Wonder Woman video game will “push the open-world genre forward,” says Monolith
“The talented team at Monolith Productions is building upon their strengths to bring players a Wonder Woman game that is unlike anything they have ever experienced,” said David Haddad, President at Warner Bros. Games.
The Texas Chain Saw Massacre video game on the way from Gun Interactive and Sumo Nottingham
“It’s always been a dream of mine to work on the franchise,” said Ronnie Hobbs, Creative Director at Gun Interactive.
Global Trademark Licensing’s Chris Tague on the exciting design language of the Lotus brand
Chris Tague tells us about his history with car brands – and why Lotus offers licensing partners a unique proposition.