Video Games
John Bell reveals what makes a great licensed board-game title for the mighty Buffalo Games
Product developer at Buffalo Games, John Bell, discusses how Tetris became a multiplayer, tabletop title.
Mattel brings He-Man and the Masters of the Universe into Roblox
“We’re delighted to be on Roblox to provide a new opportunity for fans to connect with our all-new Netflix series via this interactive experience,” said PJ Lewis, VP Global Head of Action Figures at Mattel.
Reemsborko to represent Octas’ portfolio, including Gloomy Bear, All Purpose Bunny and Mimi & Neko
“We are delighted to have Reemsborko as the agent for all our cherished properties and look forward to the hussle they will bring,” said Octas founder Vince Shortino.
Ballantine’s and Gearbox Entertainment launch Borderlands whisky
The whisky features a label with a QR code that gives fans access to exclusive gameplay skins in Borderlands 3.
CAA-GBG rebrands as CAA Brand Management
The name change comes as CAA acquires full ownership of the business.
Ubisoft teams with Reebok for Just Dance footwear
The range features four footwear styles in a variation of colorways that reflect the ‘vibrant energy of the Reebok map featured in Just Dance 2022’.
Bandai Namco details brand ambitions for Elden Ring
“We will continue our efforts in expanding the brand beyond the game itself, and into everyone’s daily life,” said Yasuo Miyakawa, President & CEO of Bandai Namco Entertainment.
Lacoste teams with Minecraft for apparel collection and in-game Croco Island map
The range spans polos, sweatshirts and sportswear featuring a redesigned, pixelated Lacoste crocodile and quotes about ‘the notion of play’.
Brands Untapped 100 to celebrate product developers, designers, creative leaders and studios working in licensing
The inaugural Brands Untapped 100 publication – a global list of 100 figures that have done exceptional work across the past year – will debut at BLE 2022.
The Op’s Sean “Fletch” Fletcher on bringing the Disney Sorcerer’s Arena mobile game to the tabletop
Sean “Fletch” Fletcher, Senior Game Designer at USAopoly, tells us how the team translated a hugely popular mobile gaming experience into an exciting new board game brand.