Video Games

“Magic is the core of our business and the brand has never been bigger,” said Chris Cocks, President of Wizards of the Coast.

Initial concepts for the attractions will debut in November at the IAAPA Expo in Orlando.

We caught up with the team to find out more about the firm’s brand ambitions – and the product’s evolution from a “nice to have” to a “need to have”.

PowerStation Studio US’ Sharon Weisman, The Toy Guy’s Chris Byrne and Alsop Design’s Joe Alsop give us their verdict on the brands ripe for a pre-school collab.

The House of Harland features a cinema, an arcade machine and a ‘Press for Chicken’ button that provides KFC at the touch of a button.

“Working with Epic and the Fortnite team to bring my music to life inside the game has been so fun and such an honour,” says Ariana.

What’s in store for Tetris this year? Lisle Licensing’s Francesca Lisle tells all!

Start Licensing’s Ian Downes chats with Bits and Pixels co-owner Sandra Arcan to discuss the agency, its approach to licensing and how video game brands can thrive in consumer products.

Striker Entertainment’s Russell Binder on the unique challenges of the Don’t Hug Me I’m Scared licence.

Game designer and author Scott Rogers takes a look at how fast food brands like McDonald’s, KFC and Burger King have embraced the video game space over the years.