KFC hotel experience – the House of Harland – comes to London

The House of Harland features a cinema, an arcade machine and a ‘Press for Chicken’ button that provides KFC at the touch of a button.

Ariana Grande heads to Fortnite as part of Rift Tour in-game experience

“Working with Epic and the Fortnite team to bring my music to life inside the game has been so fun and such an honour,” says Ariana.

Francesca Lisle reveals new products and plans for the Tetris brand at Lisle Licensing

What’s in store for Tetris this year? Lisle Licensing’s Francesca Lisle tells all!

The Brand Radar: Talking video games with Bits and Pixels’ Sandra Arcan

Start Licensing’s Ian Downes chats with Bits and Pixels co-owner Sandra Arcan to discuss the agency, its approach to licensing and how video game brands can thrive in consumer products.

Russell Binder reveals what Striker Entertainment is looking to do for Don’t Hug Me I’m Scared

Striker Entertainment’s Russell Binder on the unique challenges of the Don’t Hug Me I’m Scared licence.

A tasty history of fast food video game tie-ins

Game designer and author Scott Rogers takes a look at how fast food brands like McDonald’s, KFC and Burger King have embraced the video game space over the years.

PowerStation Studios’ Dave Collins on passion, creativity and designing for a “wow” every time

We caught up with Dave Collins, Co-Founder of PowerStation Studios, to get his thoughts on design, creativity and helping brands soar.

Meme becomes reality as Microsoft readies launch of Xbox Mini Fridge

When the Xbox Series X console was unveiled in 2019, some on social media said it resembled a fridge-freezer – now a real Xbox Mini Fridge is on the way.

Rare teams with Disney to bring Pirates of the Caribbean to Sea of Thieves

“The sense of fun, wonder and the imaginative spirit that we hold real affection for in the world of Pirates of the Caribbean always felt like it could be complementary to the world of Sea of Thieves,” said Sea of Thieves’ Executive Producer Joe Neate.

Talking Brands: Mother of God! Should Line of Duty embrace brand extensions?

This month, industry figures are looking at the UK’s most watched drama series of the 21st Century, Line of Duty – and its potential for brand extensions.

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