Video Games
Francesca Lisle reveals new products and plans for the Tetris brand at Lisle Licensing
What’s in store for Tetris this year? Lisle Licensing’s Francesca Lisle tells all!
The Brand Radar: Talking video games with Bits and Pixels’ Sandra Arcan
Start Licensing’s Ian Downes chats with Bits and Pixels co-owner Sandra Arcan to discuss the agency, its approach to licensing and how video game brands can thrive in consumer products.
Russell Binder reveals what Striker Entertainment is looking to do for Don’t Hug Me I’m Scared
Striker Entertainment’s Russell Binder on the unique challenges of the Don’t Hug Me I’m Scared licence.
A tasty history of fast food video game tie-ins
Game designer and author Scott Rogers takes a look at how fast food brands like McDonald’s, KFC and Burger King have embraced the video game space over the years.
PowerStation Studios’ Dave Collins on passion, creativity and designing for a “wow” every time
We caught up with Dave Collins, Co-Founder of PowerStation Studios, to get his thoughts on design, creativity and helping brands soar.
Meme becomes reality as Microsoft readies launch of Xbox Mini Fridge
When the Xbox Series X console was unveiled in 2019, some on social media said it resembled a fridge-freezer – now a real Xbox Mini Fridge is on the way.
Rare teams with Disney to bring Pirates of the Caribbean to Sea of Thieves
“The sense of fun, wonder and the imaginative spirit that we hold real affection for in the world of Pirates of the Caribbean always felt like it could be complementary to the world of Sea of Thieves,” said Sea of Thieves’ Executive Producer Joe Neate.
Talking Brands: Mother of God! Should Line of Duty embrace brand extensions?
This month, industry figures are looking at the UK’s most watched drama series of the 21st Century, Line of Duty – and its potential for brand extensions.
Brands Untapped @ Toy Fair NY to showcase how toy brands are thriving in sectors like fashion, food and film
A collaboration between Mojo Nation and The Toy Association, the experience-rich space at New York Toy Fair 2022 will boast activations highlighting how toy brands are making waves in other industries.
Domino’s details Crash Bandicoot collaboration for its mascot, the Noid
From May 7th, the Noid will also be a mini boss in the mobile game, Crash Bandicoot: On the Run.