Video Games

This month, industry figures are looking at the UK’s most watched drama series of the 21st Century, Line of Duty – and its potential for brand extensions.

A collaboration between Mojo Nation and The Toy Association, the experience-rich space at New York Toy Fair 2022 will boast activations highlighting how toy brands are making waves in other industries.

From May 7th, the Noid will also be a mini boss in the mobile game, Crash Bandicoot: On the Run.

Jimmy Sorber – Product Development Manager, Northern Europe, WildBrain CPLG – tells us about the creative process behind bringing Space Invaders into footwear.

Doctor Who’s Vanessa Hamilton on how she steers the brand through licences of every kind as well as dimensions in time. Kind of…

Pinfinity’s Caleb Paullus on how pins come alive with music, animation and more!

With a ‘sophisticated style and modern twists’, the hotels will look to immerse visitors into the Atari brand.

New streaming service will also house live-action Dora the Explorer and The Fairly OddParents shows, as well as a CG reboot of Rugrats.

Lara Croft will make her anime debut in a series that picks up after the events of the Tomb Raider video-game reboot trilogy.

“Shaun the Sheep attractions have been entertaining families across the globe for years, so it only made sense to bring Shaun to the beloved mobile game,” said Aardman’s Adam Vincent-Garland.