Video Games

The Brands Untapped Creative Guide profiles 14 different studios and is also available to pick up at BLE from the Brands Untapped booth – E175.

Creative consultant Sophie Bloomfield and Aardman’s Licensing Approvals Co-ordinator Ben Townsend on why the brand continues to soar in consumer products.

“You’ve got to understand the psychological motivation”: Xbox Gaming’s John Friend discussing his approach to crafting brand extensions.

“This interactive game blends the nostalgia of the Rubik’s Cube with the casual appeal of a match-three game,” said Marc De Vellis, Spin Master’s Global Head of Studios for Digital Games.

“Angry Birds is yet another exciting step forward in our mission to revolutionise the range experience,” said Scott Blevins, General Manager of Toptracer.

“IMG is a global licensing agency whose reputation and results precede it, and with good reason,” said Fée Heyer, Head of Global Licensing & Partnerships at Devolver Digital.

“The launch of the regular magazine is an exciting milestone for the brand,” said Gemma Daniels, Senior Licensing Manager at SEGA Europe.

“The astonishing craftsmanship that is brought to our beloved characters is truly remarkable,” said Katri Chacona, Head of Brand Licensing at Rovio.

“This partnership with Hero NXT is a monumental step for us,” said Yvonne Ottley, Co-Founder of Frobelles.

“We can’t wait for builders of all ages to put their pedal to the metal and bring Mario Kart races to brick-built reality at home with friends and family,” said Simon Kent, Design Director at the LEGO Group.