Wordle named most Googled word of 2022
Brands had an impact in Google’s ‘Year in Search’, with ‘how to become a fighter pilot’ being a popular search thanks to Top Gun: Maverick.
Steamforged Games’ Mat Hart and Sherwin Matthews on bringing Elden Ring to the tabletop
Steamforged Games’ Mat Hart and Sherwin Matthews discuss design, crowdfunding and the importance of not trying to please everyone.
Hasbro’s Gray Bright on bringing Wordle into board games
Gray Bright – Senior Director of Product Design and Development at Hasbro Gaming – on the collaborative design process behind Wordle: The Party Game.
Tom Clancy’s Splinter Cell to become Radio 4 drama
“We have a great team working together to bring this world to life for audio listeners, familiar as it is in another form to its millions of game fans,” said Alison Hindell, Commissioning Editor for Radio 4 Drama.
Kickstarter campaign for Elden Ring: The Board Game raises $1m in under two hours
“We are absolutely blown away by the support for Elden Ring: The Board Game,” said Mat Hart, Co-Founder and Creative Director at Steamforged Games.
Netflix readies Gears of War movie and adult animated series
The Gears of War video game franchise has sold over 40m copies since debuting in 2006.
The Brand Radar: Fandom takes centre stage as licensed – and unofficial – ranges fly at MCM Comic Con
Start Licensing’s Ian Downes looks at how a show-specific approach might be the way forward for brands looking to tackle ‘unofficial’ product at MCM Comic Con.
Talking Brands: Pokémon, Seinfeld and Minecraft have cookbooks… Which other IP could thrive in this area?
WildBrain CPLG’s Michael Ogunseitan, GOSH Children’s Charity’s Etta Saunders Bingham, Kimm & Miller’s Rob Kimm and The Zeros’ Scott Ham share the brands they feel are a recipe for success in the cookbook sector.
Ralph Lauren teams with Epic Games for Fortnite capsule collection and digital outfits
“Our partnership represents a completely fresh take on the Ralph Lauren brand – designing for the metaverse first – that is thoroughly focused on the future,” said David Lauren, Chief Branding and Innovation Officer at Ralph Lauren.
Themeborne readies Kickstarter campaign for The Last of Us: Escape the Dark
“We’re excited to see Joel, Ellie and more of our beloved characters take on new life through stunning artwork and mechanics that immerse players in the world of The Last of Us,” said Neil Druckmann, Co-President of Naughty Dog.