Rocky Horror Show gets the video game treatment

“This brand extension helps to demonstrate the huge affection that exists for this fantastic property,” said Adam Bass, Director at Golden Goose.

DC’s Justice League and Sonic the Hedgehog to unite for crossover comic in 2025

The crossover event will also span categories like apparel, toys and collectibles.

Read the Brands Untapped Creative Guide online now

The Brands Untapped Creative Guide profiles 14 different studios and is also available to pick up at BLE from the Brands Untapped booth – E175.

Sophie Bloomfield and Aardman’s Ben Townsend on cracking collaborations for Wallace & Gromit

Creative consultant Sophie Bloomfield and Aardman’s Licensing Approvals Co-ordinator Ben Townsend on why the brand continues to soar in consumer products.

John Friend, Head of Xbox Gaming Consumer Products, on understanding fans – and listening to creatives

“You’ve got to understand the psychological motivation”: Xbox Gaming’s John Friend discussing his approach to crafting brand extensions.

Spin Master launches Rubik’s Match mobile game

“This interactive game blends the nostalgia of the Rubik’s Cube with the casual appeal of a match-three game,” said Marc De Vellis, Spin Master’s Global Head of Studios for Digital Games.

Angry Birds game mode lands at Toptracer Ranges

“Angry Birds is yet another exciting step forward in our mission to revolutionise the range experience,” said Scott Blevins, General Manager of Toptracer.

IMG to helm licensing push for Fall Guys in EMEA and Brazil

“IMG is a global licensing agency whose reputation and results precede it, and with good reason,” said Fée Heyer, Head of Global Licensing & Partnerships at Devolver Digital.

Story House Egmont readies Sonic the Hedgehog magazine

“The launch of the regular magazine is an exciting milestone for the brand,” said Gemma Daniels, Senior Licensing Manager at SEGA Europe.

Boyhood marks 15 years of Angry Birds with wooden collectibles

“The astonishing craftsmanship that is brought to our beloved characters is truly remarkable,” said Katri Chacona, Head of Brand Licensing at Rovio.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.