Video Games

“PlayStation: The Concert is poised to redefine what a music experience can be,” said Sid Shuman, Senior Director of Content Communications at Sony Interactive Entertainment.

“The Goo Jit Zu program on Roblox will exemplify how we are rewriting the playbook on building buzz for toys among kids in the lead up to the holidays,” said Ricardo Briceno, Chief Business Officer of Gamefam.

“Today’s customers want to know that a brand is genuine”: Toby Rayfield discusses his approach to building successful consumer products programmes.

“This brand extension helps to demonstrate the huge affection that exists for this fantastic property,” said Adam Bass, Director at Golden Goose.

The crossover event will also span categories like apparel, toys and collectibles.

The Brands Untapped Creative Guide profiles 14 different studios and is also available to pick up at BLE from the Brands Untapped booth – E175.

Creative consultant Sophie Bloomfield and Aardman’s Licensing Approvals Co-ordinator Ben Townsend on why the brand continues to soar in consumer products.

“You’ve got to understand the psychological motivation”: Xbox Gaming’s John Friend discussing his approach to crafting brand extensions.

“This interactive game blends the nostalgia of the Rubik’s Cube with the casual appeal of a match-three game,” said Marc De Vellis, Spin Master’s Global Head of Studios for Digital Games.

“Angry Birds is yet another exciting step forward in our mission to revolutionise the range experience,” said Scott Blevins, General Manager of Toptracer.