Why is Tetris perfect for World’s Smallest toys? We put Alan Dorfman under the microscope.
Entertainment entrepreneur Andrew Pascal reveals what makes Tetris magic… And how the game can grow
Enhance’s Mark MacDonald on crafting a unique, emotional gaming experience in Tetris Effect: Connected
Mark MacDonald – SVP of Business Development & Production at Enhance – discusses making a game that showcased Tetris as you’ve never seen it, heard it or felt it before.
“With some of the most beloved mobile gaming characters of all time, there is an incredible opportunity to dive deeper into the rich characters and unique worlds from Clash of Clans and Clash Royale,” said Andrea Fasulo, Head of Global Licensing at Supercell.
Unigram’s Gregor Cameron – Producer of the Tetris film – on why the story behind the brand was ripe for a movie
Producer Gregor Cameron discusses ‘brand biopics’, gut instincts and why Tetris needed to be a “big film”.
“The newest apparel and accessory partnerships Tinderbox have brought to Atari will add to our brand’s accelerating momentum,” said Casandra Brown, Director of Licensing at Atari.
“This content truly embodies the essence of both brands – giving kids a unique opportunity to blend SpongeBob’s humour with the playful world of Toca Boca,” said Mathilda Engman, Head of Product at Toca Boca.
Other new partners include Crunch Pak, Procos, L Founders Loyalty Programs and Andromeda.
“I’m sure fans of the Hatchlings will be eager to see them in their own series, with speaking voices for the first time,” said Rovio’s Head of Brand Licensing, Hanna Valkeapää-Nokkala.
The POC Industry Framework has been devised to help businesses and individuals on their sustainability journey.