Piñata Smashlings can become “the next breakout worldwide IP from a gaming platform”, says Toikido

“We look forward to seeing how players engage with this immersive universe that encourages connections, imagination, and interactive fun,” said Darran Garnham, founder and CEO of Toikido.

Ralph Lauren debuts G2 Esports capsule collection

The range spans t-shirts, polo shirts, hoodies, tracksuits and caps all featuring the G2 X Ralph Lauren crest.

One month left to get your nominations in for Brands Untapped 100: 2023 Edition

There’s one month left to get your nominations in for the 2023 Edition of the Brands Untapped 100 – a publication celebrating designers, studios and creative leaders and that have done great work in the licensing industry over the past 12 months.

Lisle Licensing founder, Francesca Lisle, discusses working with Tetris – and linking to gameplay

“Innovative products have always done well…” Lisle Licensing’s Francesca Lisle discusses Tetris ideas

Nike debuts Air Max-themed Airphoria island within Fortnite

“Airphoria represents a new, immersive experience for Nike as it amplifies its efforts in gaming and virtual products.” said Ron Faris, VP/GM of Nike Virtual Studios.

Square Enix teams with Royal Armouries to craft real-world sword replica from Final Fantasy XVI

It marks the first time a sword created from a video game has ever been on display in the Royal Armouries.

Buffalo Games’ John Bell on bringing the Tetris game to the tabletop

John Bell – Director of Inventor Relations and Preliminary Design at Buffalo Games – on why creating Tetris board games has been something of a dream collaboration.

IMG propels Angry Birds into educational space with Legends of Learning

“The combination of this iconic brand with the academic rigour and student engagement that teachers rely on from Legends of Learning is going to be revolutionary,” said Dr. Vadim Polikov, CEO and co-founder of Legends of Learning.

Big ideas in little form: President of Super Impulse, Alan Dorfman, talks tiny toys and Tetris

Why is Tetris perfect for World’s Smallest toys? We put Alan Dorfman under the microscope.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.