Big ideas in little form: President of Super Impulse, Alan Dorfman, talks tiny toys and Tetris

Why is Tetris perfect for World’s Smallest toys? We put Alan Dorfman under the microscope.

PlayStudios founder Andrew Pascal on revolutionising Las Vegas – and being a Tetris custodian

Entertainment entrepreneur Andrew Pascal reveals what makes Tetris magic… And how the game can grow

Enhance’s Mark MacDonald on crafting a unique, emotional gaming experience in Tetris Effect: Connected

Mark MacDonald – SVP of Business Development & Production at Enhance – discusses making a game that showcased Tetris as you’ve never seen it, heard it or felt it before.

WildBrain CPLG to helm first-ever licensing push for Supercell’s World of Clash franchise

“With some of the most beloved mobile gaming characters of all time, there is an incredible opportunity to dive deeper into the rich characters and unique worlds from Clash of Clans and Clash Royale,” said Andrea Fasulo, Head of Global Licensing at Supercell.

Unigram’s Gregor Cameron – Producer of the Tetris film – on why the story behind the brand was ripe for a movie

Producer Gregor Cameron discusses ‘brand biopics’, gut instincts and why Tetris needed to be a “big film”.

Tinderbox secures raft of fresh US partners for Atari

“The newest apparel and accessory partnerships Tinderbox have brought to Atari will add to our brand’s accelerating momentum,” said Casandra Brown, Director of Licensing at Atari.

SpongeBob SquarePants heads to Toca Boca’s Toca Life World

“This content truly embodies the essence of both brands – giving kids a unique opportunity to blend SpongeBob’s humour with the playful world of Toca Boca,” said Mathilda Engman, Head of Product at Toca Boca.

Minecraft bolsters licensee line-up with Crayola, Bladez Toys and American Greetings

Other new partners include Crunch Pak, Procos, L Founders Loyalty Programs and Andromeda.

Angry Birds’ Hatchlings get their own show in Angry Birds Mystery Island

“I’m sure fans of the Hatchlings will be eager to see them in their own series, with speaking voices for the first time,” said Rovio’s Head of Brand Licensing, Hanna Valkeapää-Nokkala.

Products of Change launches “game-changing” POC Industry Framework resource

The POC Industry Framework has been devised to help businesses and individuals on their sustainability journey.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.