Video Games

“We thought taking her music to Roblox would help expose Cher to a new generation of fans,” said Jacqui Bransky, VP of Web3 & Innovation at Warner Records.

“We are preparing a theme park experience that will once again awe the world,” said Universal Studios Japan’s President and CEO, J.L. Bonnier.

Jean Gauvin – Senior Creative Director of Global Consumer Products at Ubisoft – on whether being a gamer is key to working on video game brands.

“Genuinely, this is extraordinary, brilliant and very fun,” said show creator and the Taskmaster’s Assistant, Alex Horne.

“Our design team really put their entire blue hearts into this one,” said Alex Kessler, CEO of KESS.

The first two designs bear the mark of Fortnite Battle Royale’s Victory Crown on the lens.

“Both series inhabit such visually complex and layered worlds, and we can’t wait for fans to explore these further through The Sandbox,” said Lex Scott, Commercial Director for Gaming & Gambling at Banijay Brands.

“YouTube is the ideal stage to bring everyone’s favourite Smashlings to life and connect with the younger digital generation,” said Mellany Welsh, VP of Nelvana Enterprises & Kids Can Press.

“Our strategy on the licensing side was to lean into what fans wanted – really authentic product with a genuine connection to the game,” said Fée Heyer, Head of Global Licensing & Partnerships at Devolver Digital.

“We have seen a growing community of fans of this ground-breaking game since the first launch in 2020,” said Lex Scott, Commercial Director of Gaming & Gambling at Banijay Brands.