Video Games
The Brands Untapped Magazine is available to read online now…
The magazine boasts design deep dives with licensees, creative catch ups with brand owners and in-depth interviews with the industry’s community of creative studios and design houses.
Tetris teams with 7-Eleven for co-branded merch collection
“This collaboration celebrates our spirit of innovation and delivers fans with a new, fun way to experience Tetris,” said Maya Rogers, CEO of Tetris.
Wizards of the Coast’s Dan Rawson on bringing D&D into Virtual Reality
“I can’t think of another brand that’s as good a fit for VR than D&D”: Dan Rawson – SVP for D&D – on the brand’s potential in digital entertainment.
Steve Rad, founder of Abacus Brands, on why now’s the right time for a Penn & Teller VR magic set
How Penn & Teller’s licensing deal with Abacus Brands uses the magic of Virtual Reality
Fanattik’s Creative Director, Melissa Tudor, discusses their celebratory range of D&D products
DUNGEONS & DRAGONS at 50: Melissa Tudor on Fanattik’s limited-edition gifts and collectibles
Bits + Pixels to build Tomb Raider licensing programme across “fashion, lifestyle and specialist retail”
“We couldn’t be more excited to be working with a franchise of such undeniable significance both within the gaming industry and across wider pop culture,” said Sandra Arcan, Co-Director of Bits and Pixels.
IMG to helm consumer products push for the Harlem Globetrotters
“We will be looking both forward and back as we celebrate the story of this legendary franchise with products and brand partners,” said Bruno Maglione, President of IMG’s licensing business.
Skydance teams with FunPlus for Foundation video game
“This game will offer audiences a new unique way for fans to experience the stunning worlds of Foundation,” said Jenna Seiden, SVP of Business Development at Skydance Interactive.
Armello: The Board Game passes Kickstarter goal in first day of campaign
“We can’t think of a better way to celebrate the upcoming 10th anniversary of Armello,” said Andre Bishop, director of King of the Castle.
Disney and Epic Games to collaborate on Fortnite-connected ‘games and entertainment universe’
“This marks Disney’s biggest entry ever into the world of games and offers significant opportunities for growth and expansion,” said Robert A. Iger, Chief Executive Officer at The Walt Disney Company.